Fluent Implements Key Executive Changes for the Next Phase of Its Strategic and Sustainable Growth Agenda
Leading Performance Marketing Company’s Executive Leadership Enthusiastically Steps Back in to Lead Strategic Roles that Facilitate Hands-On Operating Protocols in Today’s Rapidly Evolving Marketplace
Fluent, Inc. , a leading data-driven, performance marketing company, announced changes to its leadership and management team to place greater focus on strategic growth initiatives. The company continues its commitment to quality, which is the decided path to expanding strategic partnerships with leading global brands. In addition, the changes will further expand Fluent’s ability to deliver relevant experiences that connect consumers to world-class brands, products, and services.
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As Co-Founder of the Company and having served as Fluent’s CEO since the inception of the business, Ryan Schulke is invigorated by his move into the new role of Chief Strategy Officer. “Fluent is at an exciting juncture in a rapidly evolving and dynamic performance marketing industry. As Fluent’s Chief Strategy Officer, I am better positioned to evolve our growth agenda to take advantage of these market dynamics, with industry leading quality for our consumers and advertisers, while continuing to build our platform that attracts strategic partnerships with some of the world’s greatest brands.” Ryan Schulke has also been appointed as Chairman of Fluent’s Board of Directors, overseeing the strategic direction of the Company.
Stepping into the new role of Chief Customer Officer, Matthew Conlin, who co-founded the company with Ryan Schulke and has served as Fluent’s President for the last 10 years, will focus on the company’s end-to-end customer acquisition strategy and capabilities in his new role. “With the sharpened focus my role as Fluent’s Chief Customer Officer brings to our organization, our commitment to building valuable consumer experiences and delivering our partners more highly efficient performance-driven growth solutions, increases exponentially.” Mr. Conlin will continue to serve on Fluent’s Board of Directors.
Don Patrick, who has served as Fluent’s COO for over three years, will take on the role of Interim CEO. “The changes we are implementing will allow for better alignment across our product, sales and partnership teams against a number of our most important strategic growth initiatives. Just as important, we’ll be enhancing our ability to deliver rewarding experiences between brands and consumers. We couldn’t be more enthusiastic about the exciting growth opportunities and business outcomes that will result from our putting the right Fluent leaders in the right places operationally to evolve our strategy and guide the execution of our strategic initiatives.”
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