GrowTal, the talent marketplace for hiring remote top marketing experts in the most simplified way, today announced a strategic partnership with Ureeka, a community that provides Next Wave Entrepreneurs access to people, programs, and connections they need to grow and scale their businesses. GrowTal will make its talent marketplace of freelance marketing contractors available to the Ureeka community of entrepreneurs who require marketing support as part of the new partnership.

Marketing Technology News: MarTech Interview with Allison Metcalfe, Chief Revenue Officer, Demandbase

Since its inception in 2020, GrowTal’s mission is to be the “matchmaker” between talented marketing experts who embrace the freelance lifestyle and companies who have an immediate need but prefer not to hire an agency or full-time employees. GrowTal marketers have worked with some of the brands that include Square, Shutterfly, Headspace, Grove Collaborative, Redfin, Personal Capital, Uber, Imperfect Foods.

Ureeka is a community where underserved small businesses can connect with the right people for hands-on support (including paid coaches), access educational programs that help them create unique growth plans and find trusted experts to help them execute on those plans. They recently launched their pillar program, The Essential Series, which takes years of experience and analysis of looking at what makes some SMBs grow over others organized into a simple 12 step process for growth. Additionally, in 2020 they announced a partner program with long-time supporter and Shark Tank Investor, Kevin O’Leary and had over 8,000 entrepreneurs join their platform seeking help in business recovery.

“Ureeka is filling a huge gap by providing the expert council that early-stage businesses need to succeed in a very competitive economy. We are excited to contribute to this cause by providing our pool of marketing experts to the Ureeka community!,” said Bryan Karas, CEO & Founder, GrowTal.

Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy

“Finding trusted marketing experts to provide execution support is a critical piece in helping our members grow their businesses,” said Rob Gatto, co-founder of Ureeka. “We are excited to partner with the GrowTal team to continue breaking barriers for the underserved founders in our community.”

Marketing is one of the vital investments for any entrepreneur. A sound strategic marketing plan helps spur growth for any business. The value that marketing is about branding building, bringing awareness to your target audiences, and ultimately persuading and converting prospects to buyers.

Given the COVID-19 pandemic, the past year saw an increase in the number of freelancers starting their businesses. According to one study, two million Americans have started freelancing in the past 12 months, increasing the workforce’s proportion that performs freelance work to 36%. And due to an increase in freelancers and contractors, some experts argue that these workers are indeed a force in the new economy. A Toptal survey pointed out that 90% of companies depend on freelancers to augment their professional workforce.

Marketing Technology News: Winter Update: Mapp Cloud Brings Innovations for Even More Efficiency