Market Research Technology Platform Suzy Introduces MRX Industry Advisory Board

Suzy, a leading agile market research software platform, today announced a new industry advisory board composed of executives from distinguished brands to guide the company’s continued growth. The Suzy MRX Advisory Board will offer expertise to inform the overarching company strategy and focus, as well as provide input into the development of new products and research capabilities.

Suzy continues to reinvent the market research industry with regular launches of new and innovative features added to its platform. This has included the recent launch of Suzy Live, a qualitative video platform, Suzy Home, an in-home usage testing solution, as well as a Dynamic Market Segmentation offering bringing efficiency to traditional segmentation studies using advanced machine learning. Now, supported by the advice and knowledge of the experts and leaders who make up the new board, Suzy will double down on broadening its ever-growing share of the market research space and reaching new markets and industry verticals.

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“The new Suzy Advisory Board represents the brightest minds in business who are uniquely positioned to offer instrumental strategic counsel to the entire Suzy team and our broader client base,” said Avi Savar, President of Suzy. “Through our work together, we are confident that Suzy will continue to cement its standing as an industry leader and deliver on our vision of building the market research insights cloud of the future.”

Members of the Suzy Advisory Board are:

• Randall Beard, Advisory Board Chairman
• Avi Savar, Advisory Board Vice Chair, President at Suzy
• Katie Gross, Advisory Board Vice Chair, Chief Customer Officer at Suzy
• Paul Alexander, Chief Marketing Officer at Questrom School of Business, Boston University
• Chris Chesebro, Global Chief Digital Officer at the Wella Company
• Phil Deconto, Vice President of Customer Marketing at Ferrero
• Pete Doe, Head of Research at Xandr
• Brandon Fishman, Chief Executive Officer at Vitacup
• Ed Keller, Chief Executive Officer and Director at Engagement Labs
• Howard Shimmel, President at Janus Strategy & Insights
• Kim Spaid, Head of Consumer Insights for Enhancers, Specialty and Away from Home – Kraft Heinz
• Jennifer Stranzl, Chief Marketing Officer at CoinDesk
• Brad Thompson, President at Synthesis Revenue
• Dorothy Tse, Product Management Executive

“I’ve been struck by the ongoing excellence and innovation in the Suzy platform and by its team,” said Randall Beard, former President and General Manager of Nielsen North America and Chairman of the Suzy Advisory Board. “By bringing these incredible leaders into the fold, the company’s potential and impact are limitless.”

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