Matt Ware and Jorge Chávez will lead efforts to create addressable activation opportunities in key global regions

Matterkind, the activation intelligence company that connects people to what matters, announced two leadership hires to support its continued global growth strategy and increase addressable activation opportunities internationally. Matt Ware has been hired to lead the Asia-Pacific (APAC) operations and will step into the newly created role as the head of Matterkind APAC. In addition, Jorge Chávez has been promoted to president of Latin America operations.

Both Ware and Chávez will help Matterkind continue to be a growth engine for Interpublic Group (IPG) in their respective regions through IPG Open Architecture opportunities. IPG’s Open Architecture business model ensures that no matter which agency serves as the lead on an account, clients can tap into capabilities across all of IPG’s network to “field the best team” to service that account.

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“With more addressable activation opportunities across the globe, we knew the time was right for us to find key leaders to take our people-first ethical solutions into these international markets,” said Erica Schmidt, Global CEO at Matterkind. “Matt and Jorge both bring strong leadership skills, passion for collaborative work and ambition for growth to their new roles, attributes that will be critical to Matterkind’s global growth success.”

Ware previously was the Managing Director for Xaxis in Japan and also served in leadership roles as MediaCom’s Head of Programmatic APAC and MediaMath’s Commercial Director, APAC. He has more than 15 years of industry experience at both agency and vendor companies, in addition to a deep understanding of the APAC region. In his new role, Ware will drive the adoption of new solutions and development strategies to position Matterkind for continued growth across the region, while ensuring delivery excellence to clients across APAC, and close engagement with agency partners.

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Chávez previously was the regional managing director of Latin America for Matterkind and held leadership roles at Initiative, Mediabrands and Reprise. In his new role, Chávez will be responsible for leading the strategic vision for the region while also promoting a culture of collaborative work with IPG agencies like Mediabrands and working closely with other IPG global leaders in the region such as Kinesso and Acxiom.

Ware and Chávez will both start their new roles effective immediately.

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