Omnicom Media Group Boosts Performance Media Offering with Acquisition of Jump 450

Omnicom Media Group (OMG), a subsidiary of Omnicom Group, announced it has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across the digital ecosystem.

Marketing Technology News: Omnicom Media Group Indonesia Partners with Affle’s mediasmart Platform to Bring Programmatic and…

Jump 450 Media leverages algorithmic scaling strategies, rapid creative testing, and robust data analytics to optimize digital media spend and drive customer acquisition for high-growth and enterprise clients in industries such as consumer, health and wellness, gaming, and fintech. Jump 450 will form the foundation for a dedicated performance media platform and business operation within OMG. The company will continue to be led by its current management team.

“Jump’s focus on pure performance marketing and e-commerce media will add a distinct set of capabilities to OMG’s existing performance media offerings,” said Daryl Simm, Global Chairman and CEO, Omnicom Media Group. “Their performance and transformation expertise will amplify impact for high-growth and outcomes-focused clients. We are thrilled to welcome such an entrepreneurial team of leaders and talented professionals.”

“We believe that aligning Jump with Omnicom Media Group will enhance our ability to actualize our company’s purpose, which is to provide scalable, strategic and indispensable value to our clients, while augmenting our best-in-class performance marketing services,” said Jump Co-Founder and CEO Shaun Sheikh. “We found a strong cultural fit with OMG and our entire team is excited to share in the technological and operational synergies that will benefit our client relationships and performance capabilities.”

Founded in 2016, Jump 450 Media is based in New York and has been named to prominent lists such as Inc.’s 2019 Best Workplaces, AdAge’s 2020 Best Places to Work, and Fast Company’s 2020 Best Workplaces for Innovators alongside its founders being named to Forbes 30 Under 30.

Marketing Technology News: Instructure Expands Partnerships with Popular EdTech Solution Providers Canva, InSpace, K16…