Stagwell (STGW) Agencies Lead New Challengers and Brand Staples in Omnichannel Efforts at the Big Game

The National Football League, Meta, Vroom, Expedia, Polestar, and Cue Health among the national brands supported by Stagwell agencies at the 2022 Big Game

Stagwell, the challenger network built to transform marketing, cheered its client partners who produced national campaigns during the Super Bowl this year. For the second year in a row, Stagwell’s agencies commanded an outsized presence supporting the roster of brands at the game, comprising more than 10 percent of the campaigns that aired – far beyond Stagwell’s market size. Campaigns included work for Super Bowl staples and newcomers alike – and paired culture moving creativity with omnichannel strategy to drive business impact.

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Work that aired nationally during the game includes:

• Anomaly for Meta, Vroom, and Expedia
• 72andSunny for the National Football League
• Forsman & Bodenfors for Polestar
• Doner for Cue Health

In addition to prime-time spots, Stagwell’s agencies Anomaly, 72andSunny, Colle McVoy, Allison+Partners, and GALE produced several regional and digital-only efforts for clients including Cenex, Captain Morgan, MilkPep, LikeMeat and more.

Notably, Forsman & Bodenfors work for Polestar and Doner’s spot for Cue Health represented both brands’ debuts among the roster of Big Game advertisers. Polestar has worked separately with Forsman & Bodenfors and Stagwell agency YML on global brand positioning and national digital work. Last year, Cue Health, the revolutionary at-home COVID-19 digital testing tool, selected Doner to drive marketing efforts for the brand.

“On and off the field, leading brands continue to trust our agencies to bring transformative marketing to life on one of the world’s most expensive stages,” said Mark Penn, Chairman and CEO, Stagwell. “Digital marketing is changing the playbook brands run at the Big Game, driving even more importance to social activations, digital tools that seamlessly bridge discovery and conversion, and brand-relevant experiments with emerging technology. Our agencies are committed to helping clients adapt to the evolving realities around major marketing tentpoles like the Big Game.”

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