upGrad partners with Emory University’s Goizueta Business School for Marketing Analytics Certificate Program

An Emory Executive Education offering, the newly launched online program will equip marketers with in-demand skills for accelerated career growth

In a bid to strengthen its global foothold, upGrad, Asia’s higher EdTech leader, announces another significant university partnership with Emory University’s Goizueta Business School. The arrangement combines the marketing analytics thought leadership of Goizueta faculty, program design expertise from Emory Executive Education, and powerful delivery and reach from upGrad. The Marketing Analytics Certificate Program helps professionals leverage the power of their organisation’s data.

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“Our goal is to help organizations realize their growth aspirations by developing their marketers to use data to find and unlock new opportunities, engage with prospects and customers in more meaningful ways, and increase the potency of each marketing dollar spent”

“Data-driven marketing allows companies to identify and leverage complex, granular data sets to create a better customer experience, with the ultimate goal of driving incremental revenue or optimizing their marketing investments. We wanted to introduce a program that offers a structured framework and thorough understanding of the evolving need for analytical marketing. Such sophisticated marketing skills will, in turn foster accelerated business growth,” said Karan Raturi, General Manager, North America, upGrad. “We are thrilled to have a partner in Goizueta Business School, whose global reputation will serve our mutual learners well, from anywhere in the world they decide to enroll,” he added.

“Our goal is to help organizations realize their growth aspirations by developing their marketers to use data to find and unlock new opportunities, engage with prospects and customers in more meaningful ways, and increase the potency of each marketing dollar spent,” said Nicola Barrett, Chief Corporate Learning Officer, Emory University’s Goizueta Business School. “Our faculty are masters at helping professionals learn and apply cutting edge approaches to solve tough challenges. We are excited to partner with upGrad to bring this expertise to a global audience.”

The four-month program is powered by masterclasses offered by industry experts, 100+ hours of learning with 10 industry projects including a capstone, personalised industry mentorship, globally relevant curriculum, peer-to-peer & industry networking, and strong career support for rewarding professional growth.

Through this program, professionals will learn both technical skills like predictive modelling, conjoint analysis, clustering, text and image analytics, and SEO/SEM analytics, along with business skills like demand forecasting, CLV measurement, data visualization and storytelling, testing marketing campaigns, optimizing the return on investment, and assessing organizational readiness from some of the world-class faculty from Goizueta Business School, as well as industry leaders.

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