Friendable’s New Dating App Poised to Capture its Share of $2.2 Billion Spent on Dating Apps Last Year Alone
Friendable, Inc. is pleased to provide additional insight into an ever expanding, online and mobile dating marketplace. As the Company’s app nears release, these latest statistics identify Friendable’s opportunity to capture its share of the market.
According to the article and data culled from App Annie’s “State of Mobile” Report, which came out earlier in the year and cited money spent was double what was spent two years ago. It also drills into what exactly these consumers are spending their money on, with many apps offering subscriptions. Even free apps offer premium versions or features in addition to letting people swipe to their heart’s content.
Marketing Technology News: NAPCO Report Points to Unique Customer Identification as Key to Personalized Marketing
The article goes on to state that online dating is becoming increasingly popular. It cites a Stanford University study from 2019 found that 39% of heterosexual couples that met in 2017, met online. The number was even higher for same-sex couples, coming in at 65%. Though the average amount of money each person spent varies from app to app, the report found that some apps snag about $90 per year.
Marketing Technology News: eHopper POS Software Launches Global Support for Full-Service Restaurants
“These statistics have only reinforced our decision to push forward with our next version of the Friendable dating app. We also believe our message of “Everything starts with Friendship” will resonate with an increasing audience of online and mobile daters, who are showing their willingness to spend what it takes to meet someone special online or with a mobile app. Friendable has spent many months identifying features, rebuilding and positioning our new app and we believe we have the correct design, features and incentives to deliver paying subscribers to the Friendable app in short order. Stay tuned as our next step is the submission of the apps for approval in the Apple and Google Play stores,” said Robert A. Rositano, Jr, CEO, Friendable, Inc.
Marketing Technology News: BlackBerry Secures the Modern Workforce with New Digital Workplace