Browsing Tag

App Annie

Friendable’s New Dating App Poised to Capture its Share of $2.2 Billion Spent on Dating Apps Last Year Alone

Friendable, Inc. is pleased to provide additional insight into an ever expanding, online and mobile dating marketplace. As the Company’s app nears release, these latest statistics identify Friendable’s opportunity to capture its share of the market. According to the article and data culled from App Annie's “State of Mobile” Report, which came out earlier in the year and cited money spent was double what was spent two years ago. It also drills into what exactly these consumers are spending their money on, with many apps…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

Mobile Banking Apps Score Highest User Loyalty Level, New Report from Adjust and App Annie Reveals

Data shows Payment apps are gaining traction globally Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, released today The Mobile Finance Report 2019 with App Annie, the leader in mobile market data and analytics. It highlights the high-growth markets for banking apps and details the benchmarks and metrics marketers must aim for, to acquire and retain high-value audiences. The global report — which draws from Adjust and App Annie internal data from January 1, 2019 to June 30, 2019…

Mobile Banking Apps Score Highest User Loyalty Level, New Report From Adjust and App Annie Reveals

Data shows Payment apps are gaining traction globally Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, released today The Mobile Finance Report 2019 with App Annie, the leader in mobile market data and analytics. It highlights the high-growth markets for banking apps and details the benchmarks and metrics marketers must aim for, to acquire and retain high-value audiences. The global report — which draws from Adjust and App Annie internal data from January 1, 2019 to June 30, 2019 —…

As Gen Z Is Set to Rewrite the Future of Mobile, App Annie Releases Report to Help Companies Win With This Next Generation

App Annie, the leader in mobile market data and analytics, released a groundbreaking report on Generation Z, How to Win Gen Z, a demographic that's now the largest population on Earth and the mobile-first generation. This report is essential for businesses to gain insight into this emerging economic engine to fuel revenue and relevance for the long term. "Gen Z is the first generation to grow up on mobile," said Ted Krantz, CEO of App Annie. "They already influence $600B in spend in the US alone—companies need to aim…

App Annie Unites Mobile Market Data and Advertising Analytics with Acquisition of Analytics Provider

App Annie, the leader in mobile market data and analytics, announced that it has acquired mobile analytics company Libring. With this acquisition, App Annie will be first to present market data and advertising analytics side by side, making it easier for mobile publishers and brands to create winning mobile experiences. The company also revealed a major redesign of its brand to mark the first step in its expanded strategic vision and reflect its commitment to be the mobile performance standard. Publishers and brands have…

App Annie Releases Annual State of Mobile 2019 Report

Mobile Data and Analytics Leader Shares Key Trends Driving Mobile Transformation With consumer spend in app stores expected to surpass more than $120 billion in 2019, according to data released by App Annie, there's nothing more vital to business than mobile. App Annie, the leading global provider for mobile data and analytics, released its annual The State of Mobile in 2019 report — the most comprehensive guide for businesses looking to capitalize on mobile transformation. The report found: Mobile Dominates…

App Annie Selected for JMP’s Hot 100 Best Privately Held Software Companies of 2018

The Company Now Serves More Than 1000 Enterprise Customers App Annie, the most trusted mobile app market data and insights company, has been named in the 2018 Hot 100 Best Privately Held Software Companies by JMP Securities. Each year, the San Francisco-based investment bank selects software companies based on criteria including financial growth, products and services, quality of leadership, customers, and market potential. This year's selection criteria also has a focus on artificial intelligence and machine learning.…

Leanplum Study Reveals Emails Drive 3x App Engagement When Combined With Push Notifications

Analysis Looks at the Evolution of Email in the Mobile Era and its Role in Driving Retention and Revenue for Marketers Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Not Your Grandma's Email: The Transformation of Email in a Mobile World, which examines the performance of email across modern-day marketing channels. According to App Annie, in Q1 of 2018, the app economy was responsible for $18.4 billion in revenue. Email marketing helps brands tap into this growing revenue…

App Annie Forecasts Global Consumer Spend via App Stores to Grow to $156.5 Billion by 2022

The App Economy Sees Robust Growth Across Categories in Both Emerging and Mature Markets App Annie, the leading provider of app data and insights, recently released the third annual app market forecast, which projects global app store growth for the next five years. App Annie forecasts that consumer spend on apps will reach $156.5 billion in 2022 as a result of a rapidly growing install base and increasing spend per device in more mature markets. Average spend per consumer reached $20.94 in 2017 and is forecast to rise to…

App Annie and IDC Report Finds Spending on Mobile Games Topped the Combined Total of Home Console, PC and Handheld Console Games in 2017

Live Multiplayer Games on Smartphones and Tablets Took Center Stage for the First Time Leading mobile app data and insights company App Annie and International Data Corporation (IDC), the premier provider of technology market intelligence services, unveiled a special joint report entitled, "Gaming Spotlight, 2017 Review." The report analyzes the mobile games market in 2017 from several vantage points and puts it in a broader, global gaming industry context The report features three main themes: mobile gaming's…

App Annie Announces Annual List of “Top 52” Highest Earning Publishers of 2017

Asian-Pacific Publishers Represent a Majority of Top Earners; Google and Netflix Make Strides in US Rankings App Annie, the most trusted mobile app data and insights company, announced their annual Top 52 Publishers list of 2017, which recognizes the top global earners across Google Play and the iOS App Store. Newcomers to App Annie's Top 52 in 2017 include: Google (United States), NCSoft (South Korea), Giant Interactive Group (China), FunPlus (China), Nintendo (Japan), 37Games (China), Youzu (China), Longtu Game…