MobiFone Enters $3.5-Trillion App Economy with mobifoneGo

Leading Vietnamese Carrier Launches New Content Services Using Syntonic’s Revenue Generation Platform

Syntonic, a leading mobile technologies and services provider, announced that MobiFone Telecommunications Corporation (“MobiFone”), one of the leading mobile operators in Vietnam, has launched its new mobifoneGo service, built entirely on Syntonic’s Revenue Generation Platform to capture new app-economy revenue streams. mobifoneGo offers consumers unlimited access to popular apps for a fixed daily or monthly fee.

The new mobifoneGo service represents the first deployment of the newly-expanded Syntonic Revenue Generation platform, which now enhances its mobile advertising services with mobile commerce and content monetization capabilities. Syntonic has created the only unified platform for acquiring, engaging and monetizing a mobile audience throughout the entire customer journey.

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“We’re thrilled to support MobiFone and our partner TLC in the launch of mobifoneGo,” said Gary Greenbaum, Syntonic CEO. “This is a great customer endorsement of our end-to-end solution. MobiFone will deploy the entire unified platform, including our new mobile commerce services which make it easy and convenient for customers to purchase mobifoneGo app bundles using funds available in their carrier prepaid or postpaid account.”

Initially, the mobifoneGo service will support content subscription bundles with unlimited access for a fixed fee. Future services will integrate sponsored data and data rewards that engage and reward customers for specific actions, paid for by advertisers and content providers.

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mobifoneGo will launch with 16 “app bundles,” including popular apps such as WhatsApp, Gmail, Grab, Skype, and Spotify, which can be purchased in either daily or monthly subscription packages. With a subscription, consumers have unlimited online access to their apps, which does not count against their data plan. The mobifone app is now available in the Google Play Store and coming soon to the App Store.

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