InMobi Partners with GeoEdge to Regulate Ad Quality Standards and Improve User Experience

By MTS Staff Writer On Mar 16, 2018

InMobi Partners with GeoEdge to Regulate Ad Quality Standards and Improve User Experience

Partnership Protects Users from Ad Quality Threats and Arms Publishers with Powerful Machine Learning Solutions to Wage War Against Malicious Advertising

InMobi, the world’s largest independent mobile advertising platform, announced a partnership with GeoEdge, the premier provider of ad security and verification solutions for the mobile advertising ecosystem, to ensure high ad quality and a clean marketplace that offers a safe and engaging user experience.

Also Read: InMobi Acquires AerServ for $90 Million to Create World’s Largest Programmatic Video Platform for Mobile Publishers

The mobile advertising industry is battling several challenges around ad quality with a rise in auto-redirect, auto pop-up and other malicious ads appearing over the past year. InMobi and GeoEdge have independently worked tirelessly to ensure the mobile apps are safe and free of malicious ads that may otherwise damage the user experience, or negatively impact the trust between publishers and their audiences.

This partnership emphasizes InMobi’s continued investment in its machine learning based real-time solutions with partners such as GeoEdge, with its rapid independent review, to bolster all defenses against ad quality issues. GeoEdge’s technology is integrated with InMobi to ensure that every single creative meets the ad quality guidelines established by the publishers, removing any that don’t, and to guarantee a positive end user experience.

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“InMobi has a reputation for creating award-winning ads that users want to see, and we have invested heavily in this area to create a seamless user experience that will also benefit our publisher partners. While every player in the industry is eager to ensure buyers are shielded from the sell side fraud, we don’t want to forget our trusted partners on the sell side. By deploying GeoEdge, we are fully committed to solving this trust-eroding issue that affects the whole ecosystem,” said Abhay Singhal, co-founder and Chief Revenue Officer at InMobi.

Also Read: InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST Video Advertising

Amnon Siev, CEO at GeoEdge, added, “We’re very excited to work with InMobi. Their focus on ad quality and high standards to send every creative through GeoEdge’s technology, as another level of defense to their internal efforts, reflects not only their dedication to help publisher partners but also their ambition to be at the forefront of this fight against poor quality advertisements. We are confident that our joint approach will help weed out the bad actors on the buy side, help make the ecosystem cleaner and is in line with any end user’s expectations of a seamless good quality experience on any app.”