AppDirect®, the leading subscription commerce platform company, announced that it has been featured in multiple reports from leading research and advisory firm, Gartner. The reports include AppDirect in several key digital categories, including marketplace operations and ecosystem enablement. The growing support sends a clear signal that these strategies are critical for businesses looking to digitally transform and succeed in subscription commerce.

“Ecosystems can increase revenue and retention, but deriving this value from them takes considerable investment. Product leaders can improve ecosystems’ time to value and success by buying, not building, solutions that provide the necessary infrastructure and enforce best practices.”

Marketing Technology News: Medallia CEO And Leadership Team Recognized With 2021 Comparably Awards

Key coverage from the Gartner 2021 reports includes:

Gartner, Market Guide for Marketplace Operation Applications, Jason Daigler, Sandy Shen, February 22, 2021

• “Most vendors support selling physical goods and services but few support digital goods (such as software downloads), as this requires different functionality such as entitlement management. Marketplace operators often don’t have a forecast initially for how the marketplace will grow and how the product mix will change over time.”

Gartner, Emerging Technologies: Digital Solutions to Enable Ecosystems & Marketplaces, John Santoro, Mark Paine, Ilona Hansen, March 12, 2021

• “Ecosystems can increase revenue and retention, but deriving this value from them takes considerable investment. Product leaders can improve ecosystems’ time to value and success by buying, not building, solutions that provide the necessary infrastructure and enforce best practices.”

Gartner, 11 Imperatives when Building an Enterprise Marketplace, Jason Daigler, Sandy Shen, April 7, 2021

• “More and more organizations are looking to adopt new business models as they embark on their digital business journeys, and the enterprise marketplace emerges as a popular model for organizations with digital ambitions.”

• “Marketplace solutions typically leverage the core commerce platform but require additional functionality to deal with the complexity of serving multiple sellers while maintaining a consistent experience for buyers.”

“Subscription commerce is on the rise across every industry, but many may not realize just how complicated it can be to power platforms, marketplaces, and the ecosystems that drive it,” said Daniel Saks, co-founder and co-CEO of AppDirect. “We’re pleased that Gartner is digging into all of the innovative use cases and best practices for successful subscription commerce, and we’re excited that AppDirect has been featured in three times the number of industry analyst reports so far in 2021 as compared to 2020. We believe It’s a testament to the growing interest in the AppDirect platform, and the momentum of the subscription commerce industry overall.”

Marketing Technology News: Babel Street Announces Board Of Advisors