Assembly, the leading e-commerce software and data platform, serving millions of merchants spanning 125 countries, today announced the acquisition of Pacvue, an enterprise-grade marketplace advertising, sales and intelligence platform. Terms and financial details of the deal will not be disclosed.

“To date, Assembly has focused on meeting the ever-changing needs of small-and-medium sized merchants by providing them with the suite of solutions they need to start, run and grow their business,” said Sandeep Kella, co-founder and CEO of Assembly. “With Pacvue, Assembly is now strategically positioned to offer customers at all stages the software they need to scale their business.”

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Pacvue, one of the first to join the Amazon Advertising retail network in 2017, now serves over 30 sales channels and saw its revenue and customer base nearly triple in the last year. It recently launched Pacvue Commerce, enabling customers to get the benefits of both best-in-class marketplace advertising and retail media intelligence, all in the same platform.

Pacvue is led by Zhaohui Tang, co-founder and chairman, and Melissa Burdick, co-founder and president. Previously, Tang was a founder of Ad Sage, the largest search engine marketing company in China. Prior to Ad Sage, Tang was principal group program manager at Microsoft, where he was influential in the development of Bing search algorithms. Burdick is a 10-year Amazon veteran who helped build the Amazon CPG retail business. Burdick was also an early leader in developing the Amazon Ads business.

“We are proud to join Assembly in our shared commitment to serving customers of all sizes with the most powerful software in the industry,” said Melissa Burdick, president and co-founder of Pacvue. “This acquisition enables us to accelerate product innovation, commercialize industry-first capabilities, and solidify Assembly’s position as the only multi-channel e-commerce software platform serving everyone from SMB’s to enterprises.”

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