Authentic Brands Group Partners with Bolt

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Bolt, the world’s first leading Checkout Experience Platform, announced a strategic partnership with Authentic Brands Group (ABG), one of the largest brand owners in the United States that generates more than $14 billion in annual retail sales. ABG’s massive global portfolio includes Lucky Brand, Brooks Brothers, Aéropostale, Juicy Couture, Nautica, and Sports Illustrated. Through the partnership, Bolt’s seamless checkout, payments, and fraud protection technology will be available to ABG’s global e-commerce network, starting with Forever 21’s website and app.

In a world where e-commerce is taking the lead, now more than ever, companies must adapt to keep pace with the rising expectations of shoppers. This partnership paves the way for ABG to evolve its retail platform and bring unprecedented value to its customer base through a single-click checkout experience that’s optimized for any device.

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“It has never been more important for ABG to invest in technology for a better buying experience,” said Corey Salter, Chief Operating Officer of Authentic Brands Group. “We are excited to introduce Bolt’s checkout platform to our brand customers just in time for the holiday season.”

Key benefits include:

  • Single-Click Checkout: Gets shoppers to the finish line faster with fewer form fields and single-click checkout for returning customers
  • Payment Information Saved Across Brands: Enables shoppers to save their information once and use it across all of ABG’s branded e-commerce platforms
  • Better Checkout Across Devices: Provides a flawless and twice as fast checkout experience across all devices
  • Mitigate Fraud: Increased security to prevent fraudulent transactions
  • Cross-Brand Experiences: Bolt’s shared buying infrastructure enables the creation of seamless cross-brand experiences, making it easy for shoppers to buy across multiple brands with one account

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Bolt’s holistic platform levels the playing field, providing not only a world-class checkout experience for shoppers but also essential features and integrations from calculating taxes and shipping to fraud detection while decreasing abandoned carts and increasing average order volumes.

“ABG has chosen Bolt for one simple reason — to meet the needs of a new generation of shoppers,” said Ryan Breslow, CEO, and Founder of Bolt. “Forever 21 is setting a precedent for how traditional brick-and-mortar stores can adopt technology to improve their online shopping experience in today’s increasingly competitive e-commerce environment. We are primed to integrate our tech across ABG’s suite of e-commerce businesses.”

“We have made it our mission to meet the rising expectations of online shoppers,” said Adam Kronengold, Chief Digital Officer of Authentic Brands Group. “We chose to partner with Bolt because they have a proven solution to remove friction, and are excited to collaborate with them on new digital products to give our customers the best possible online shopping experience.”

ABG acquired Forever 21 earlier this year with the goal of positioning the retailer for sustainable growth. As part of this effort, the company is focused on building out the brand’s e-commerce abilities and experience to align with how the world shops today.

“Our customer-first mindset means that we are fiercely dedicated to meeting our shoppers’ evolving needs,” said Daniel Kulle, CEO of Forever 21. “We are thrilled to rollout Bolt’s e-commerce technology, which both enriches and accelerates the customer journey while streamlining the checkout experience at Forever 21.”

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