Cross-Border Commerce Europe, the platform that drives cross-border e-commerce in Europe, launches a study that maps the 100 best global marketplaces in the sector with a zoom on their cross-border performance in Europe. The total cross-border e-commerce market in Europe, including the United Kingdom, Switzerland and Norway, represents a turnover of €198.5 billion in 2020 (excluding travel), of which €115.4 billion, or 58%, is generated by marketplaces. Amazon and eBay have the lion’s share with expectedly a turnover of €44.3 billion and €22.8 billion in 2020, driving more than half of the market. The TOP 100 Cross-Border Marketplaces realise €100 billion in turnover throughout Europe. During the COVID-19 pandemic, marketplaces grew with an amazing 37.5%, supported by C2C marketplaces. This growth is expected to continue in 2021, reaching 65% of cross-border online sales in Europe by 2025. A study carried out by CBCommerce with support from FedEx Express and Worldline.

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“TOP 100 Cross-Border Marketplaces operating in Europe”

The “TOP 100 Cross-Border Marketplaces operating in Europe” is a compilation of cross-border data of European marketplaces websites. The ranking is based on four parameters:

• Cross-border online sales in Europe (28 countries in Europe including UK, Switzerland and Norway)
• SEO indicators for cross-border performance
• A cross-border score determined on the number of covered countries
• Number and percentage of cross-border visits

Four additional weighted parameters refine the ranking:

• Type of marketplaces business models (B2B – B2C – P2P – C2C – …)
• Pan-European brand strategies
• AI & Big Data strategies
• Type and number of services offered to the customers

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