Dynamic Yield, the Experience Optimization platform, today announced that TrustRadius, the most trusted review site for business technology, has recognized the company with two 2021 Top Rated awards in A/B Testing and eCommerce Personalization. This marks the third consecutive year Dynamic Yield has been distinguished as a leader in both categories and follows its recent receipt of two 2021 “Best of” awards for Best Feature Set and Customer Support.

Marketing Technology News: True Influence® Warns B2B Marketers Not To Get Fooled By Bad Data

Dynamic Yield is used by marketers, product managers, developers, and engineers from more than 350 brands across the globe to quickly build and test personalized, optimized, and synchronized digital customer experiences. With a trScore of 9.1 out of 10, the company is recognized by the TrustRadius community as a valuable player in A/B testing and eCommerce Personalization software, ranked highest in each category.

“These awards are based entirely on feedback from their customers,” said Megan Headley, VP of Research at TrustRadius. “Reviewers of Dynamic Yield on TrustRadius highlight the excellent customer support and thorough documentation they provide. Reviewers also love the platform’s reporting and A/B testing capabilities.”

Highlights from verified customers on how much they value Dynamic Yield include:

    • “We implemented Dynamic Yield for personalization on our website. Dynamic Yield has helped us to provide better product selections for our customers based on their browsing. Dynamic Yield has assisted in helping us with not only implementing different strategies but also ideating strategies that fit the personas of our customers.” – Shawna DeLuca, eCommerce Project Manager at StriVectin
    • “Having a bespoke platform has meant that, at times, development costs can be expensive, so having a tool like Dynamic Yield has been hugely beneficial for us to make quick changes to the site that allows customers to browse and purchase seamlessly. In football, things change quickly, and having a range of different experience templates allows us to adapt quickly to these changes to ensure our fans can browse the latest products and buy confidently.” – Darren Lawson, eCommerce Trading Manager at Tottenham Hotspur Football Club
  • “We currently use Dynamic Yield for site personalization and triggered emails across all four brands in our company. The tool has helped us address new user conversion, average order value (AOV), cart and browse abandonment, out of stock (OOS) recommendations, and out-of-the-box ideas to drive unknown user conversion.” – Kathryn Clare-Salzler, Digital Marketing Manager at Astral Brands

Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer

“Customer feedback is critical to establishing a strong product strategy and making informed decisions. The more insights we have from customers and prospects, the more fuel we have to drive value,” said Einat Haftel, the VP of Product at Dynamic Yield. “We strive to ensure our product roadmap reflects customer needs, both on a strategic and tactical level, and in 2020, nearly 70% of the features we released incorporated direct customer feedback, whether captured in the platform, during regular check-ins with clients or via reputable review sites such as TrustRadius.”

Since 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of B2B technology products. Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. To qualify for a Top Rated award, products must have 10 or more recent reviews, a trScore of 7.5 or higher, and must earn at least 1.5% of the site traffic in the category.

Marketing Technology News: Nativex Earns Privacy Certification From ePrivacy