Ebix, Inc., a leading international supplier of On-Demand software and E-commerce services to the insurance, financial, healthcare and e learning industries announced a partnership with F&G for deploying WinFlex Analytics, EbixExchange’s industry-changing data analytics and alerts platform.

Designed to give insurance carriers and distributors an unprecedented picture of how their products are performing in the market, WinFlex Analytics brings transparency to case design and pre-sales activity using behavioral data that goes beyond benchmarking. WinFlex Analytics interprets actual producer behavior to reveal how products are being framed during pre-sales. Carriers can use that information to accelerate revenue and market share growth by identifying sales activity trends involving their product portfolios.

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“As the industry’s leading illustration platform, with over 16 million quotes annually, the new WinFlex Analytics tool gives transparency on the behavior of distributors and consumers, which provides carriers a clear view into current and future marketplace dynamics as they happen. This competitive intelligence informs carriers on sales trends and buyer’s needs and allows insurers to identify product trends,” said Ash Sawhney, President – Insurance Solutions North America at Ebix, Inc. “We see WinFlex Analytics as a change-maker for the life insurance industry and look forward to working with F&G to help make that happen.”

“WinFlex Analytics will provide an unprecedented look into how our products are performing and trending,” said Steve Sanders, Senior Vice President of Life Distribution for F&G. “This information will be invaluable as we continue to work to bring innovative product design and features to the marketplace. In a data-driven world, Ebix has delivered a platform that is certain to have a significant impact on our partners and policyholders.”

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F&G actively works to deliver an innovative product approach to its distribution partners and policyholders; and thus this partnership with WinFlex Analytics is targeted at further strengthening F&G’s commitment towards that goal. Fidelity & Guaranty Life Insurance Company provides annuities and life insurance for over 700,000 policyholders across the United States, except New York. The company was founded in 1959 and is based in Des Moines, Iowa.

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