FloatThat is a new, online shopping platform that allows members the opportunity to win everyday goods – including HDTVs, computers, gaming systems, smartwatches, and gift cards – for a fraction of their full retail price in a fun and interactive social experience.

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FloatThat members can browse the different available products, and purchase an entry spot for a chance to win an item of interest, via a mechanism called a ‘float’. The cost to join a float is little to none compared to an item’s retail value, and once joined, members can invite their friends, co-workers, and social circles to join in on the fun.

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There are only a limited number of spots available for each float and once the limit is reached, a winner will be revealed after our algorithm selects one of the participants to receive the product.

FloatThat is designed to provide members with a fun, social, and interactive online shopping experience for products that they are planning to already purchase. Members have an opportunity to win items and everyday goods from top brand names for around 90 percent off their original retail price, and if they don’t win, their money will be converted to credit (floatbucks), that can be used towards purchasing the item they were originally interested in or another item that is on the site.

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