ForwardPMX Invests in the Future of Conversational Commerce with the Acquisition of Leading Voice & Chat Platform, Headliner Labs
Headliner Labs’ Caroline Klatt and Dana Gibber join ForwardPMX to Launch the Agency’s Voice and Conversational Commerce Capabilities
Award-winning, global brand performance agency, ForwardPMX, announced the acquisition of leading voice and chat platform, Headliner Labs. The company’s CEO and Co-Founder, Caroline Klatt, and COO and Co-Founder Dana Gibber, will join ForwardPMX as Co-Chief Innovation Officers spearheading the agency’s voice and chat practice and helping to position clients for growth in a voice-enabled future. Headliner Labs’ solutions and proprietary technology platform will be fully integrated with ForwardPMX’s global offering, operating out of the New York City headquarters.
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“We’re thrilled to have Dana and Caroline join the team. Their strategic guidance is key to developing clients’ understanding of the role that technologies like voice and chat play in their businesses,” said ForwardPMX’s Global CEO, James Townsend. “In our increasingly automated world, brands need the right technologies in place, but they also need strong human direction and expertise to capitalize on change and scale their programs successfully.”
Headliner Labs voice and personalized messaging capabilities help brands to solve critical business challenges, with solutions created for customer acquisition, support, insight gathering, brand building and other key marketing objectives. The team also provides strategic consulting and road-mapping on chatbot, conversational commerce and voice initiatives as businesses increasingly look to agencies for expertise in these emerging channels.
Its solutions, spanning all major chat and voice platforms including Facebook Messenger, Amazon Alexa, Google Home, WhatsApp and Snapchat, are designed and built through a proprietary technology platform that integrates seamlessly with businesses’ native Martech infrastructure, enabling brands to monitor performance and access customer insight in real time. Headliner Labs’ impressive roster of clients includes brands like Saks Fifth Avenue, Cole Haan, European Wax Center, and Sally Beauty.
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“Brands need to be able to gain richer consumer insight, and in turn, deliver more relevant experiences in dynamic, interactive, engaging environments – that is the expectation from consumers today,” said Dana Gibber.
“Chat and voice platforms are intuitive to how today’s digitally-native customers interact, and they represent a significant opportunity to not only nurture customer relationships, but also drive revenue,” added Caroline Klatt. “We’re excited to be part of ForwardPMX, and we’ll be focused on helping brands confidently attack these new opportunities.”
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