Instacart Launches “Instacart Platform” With New Advertising, Fulfillment and Insights Solutions for Retailers

Company brings together its enterprise technology capabilities under Instacart Platform, making it easier for retailers to deliver omnichannel experiences for customers

Instacart pioneered online grocery shopping with its consumer marketplace, and already powers the e-commerce and fulfillment experience for hundreds of retailers across North America. Today, with the launch of the new Instacart PlatformTM, Instacart is further enabling grocers’ digital transformation with a new suite of enterprise-grade technologies to power the future of grocery.

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With Instacart Platform, the company is giving retailers access to the technologies behind Instacart’s consumer marketplace to power their own digital properties and retail operations. Instacart Platform brings together the technologies retailers need to improve the consumer experience online or in-store and digitize the end-to-end grocery operation. Some retailers will choose to use some of these technologies a-la-carte, while others might benefit from having all of these solutions on one connected platform that works seamlessly across channels. Instacart Platform is comprised of:

  • E-commerce: E-commerce storefronts custom-built for grocers and a-la-carte recommendation and merchandising capabilities.
  • Fulfillment: Solutions for grocers to do online delivery and pickup from stores or warehouses, from 15-minute ultrafast to next-day delivery.
  • In-store: Digital integrations and connected hardware to enhance the brick-and-mortar store experience, from scanless carts to technology that helps manage operations.
  • Ads: Advertising solutions to help brands connect and engage with consumers in the digital aisles.
  • Insights: Data tools to help retailers optimize operations, provide more connected experiences, and make informed business decisions

“The grocery industry is undergoing a digital transformation where customers expect a seamless experience across many channels, but behind the scenes it’s taking an incredible amount of work and investment for retailers to deliver these new services,” said Fidji Simo, CEO of Instacart. “We’re looking to change that with Instacart Platform. We started as the e-commerce and fulfillment partner of choice for grocers, and we’ve been building on that foundation to broaden and deepen our capabilities, in order to help retailers innovate faster than ever on their own properties.”

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