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Made4Fighters Taps New App For Mobile Commerce

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Unbound Commerce is pleased to announce the launch of custom iOS and Android shopping app for UK-based online retailer Made4Fighters.

There are few customers more loyal to their sport than mixed martial artists and the new apps feature custom design, push notifications, and flash sales. The mobile apps load fast and allow customers to shop the latest arrivals and deals from 60+ brands in boxing, combat sports & fitness. Orders placed on the app are delivered the next day to UK customers and quickly to customer in Europe.

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The new push notification module will allow Made4Fighters to use the app to engage more deeply with their best customers by announcing new arrivals, sales, and special app-specific specials.

“We have very loyal customers and launching a mobile app was a logical next step in our e-commerce plans,” said Luke Gevaux, Made4Fighters eCommerce Manager. “Push notifications mean a direct connection to our customers and Unbound made the app build process easy,” he added.

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According to Forrester, mobile apps convert sales at a rate of 6%, a rate far-higher than mobile website browser sessions (around 2%). Because of this, retail apps are increasingly seen as a must-have for progressive online merchants looking to engage with their customers on a deeper level and lift mobile conversion rates.

As a Certified BigCommerce solution provider, Unbound’s app solution leverages and extends the current e-commerce data, pricing, product images, etc, into the apps. App orders placed flow back into the BigCommerce system, and are tracked as app-specific sales to allow for ROI calculations.

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