Retail Systems Research eCommerce Report Warns Brands Must Optimize Digital or Face “Serious Consequences”
Due To COVID-19 A Precise Online Shopping Experience Is Now Imperative With 90% Of Shoppers Stating They Won’t Wait For A Slow Web Page To Load
Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, announced the publication of a new research report titled, “2020 Retailer Website Performance Evaluation – The Digital Experience: Retailers Who Neglect It Face Serious Consequences.” The research, which is now in its 4th year of publication, was conducted by Retail Systems Research (RSR) and evaluates 80 major retail websites on page speed performance and shopper experience. The report also includes survey results from 1,100 consumers to provide their perspective on eCommerce site performance.
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RSR, an industry market intelligence firm that helps retailers make more strategic decisions about the role of information technology in their enterprise, conducted the study from April to May of 2020. In keeping with the methodology used in its previous reports on this topic, RSR assembled a list of 80 top retail sites, and then evaluated these brands’ website performance across multiple criteria. This year RSR focused primarily on retailers’ mobile sites, due to consumers’ rapidly increasing trend to make that channel their primary point of contact with a brand and its products. RSR then surveyed 1,100 US-based consumers ages 18 and up, gathering their perspective on how online retailers are doing in terms of site performance. This data appears throughout the report, providing first-hand context for what shoppers deem most important, as well as their behaviors for when things go awry.
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“With consumers shopping primarily online and retailers desperate to make up lost revenue from recent brick and mortar store closings, digital channels are the last frontier of survival for retail brands,” said Steve Rowen, Managing Partner, Retail Systems Research (RSR). “Based on the findings from our new report on eCommerce site performance, retailers that cannot rely on their online offerings’ ability to serve as their primary face to the consumers now face the very serious chance of extinction.”
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