Salsify, the commerce experience platform that helps brands win on the digital shelf, promoted Dan Herman to SVP of Partners & Alliances. In his new role, Herman will lead all channel partnership activity for the company, including strengthening existing relationships with retail, agency, and consultancy partners and securing new ones.

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Herman joined Salsify in 2018 through the acquisition of Welcome Commerce, where he was President and Co-Founder. Since then, he has led retail partnership and development for Salsify. In his new role, Herman will expand his oversight to include agency, systems integrator and consultancy partnerships, working to deepen activities with partners such as Accenture, Wunderman Thompson and Amplifi while also developing more customized and tailored go-to-market programs, enablement activities, and onboarding for new partners.

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“In two years, Dan’s team has grown our retailer network into a major differentiator in the market. They have done so by eliminating the friction and costs historically associated with activating content across retailers, driving real value for our retail partners and brand manufacturing customers alike,” said Mike Milburn, Salsify President. “I am looking forward to him now growing out our entire business development strategy by creating a world-class channel partner program.”

“I am so thankful for being able to work closely with our major retailer partners over the past two years to ensure we are providing them with everything they need to succeed with Salsify,” said Herman. “It is through them and the incredible retail team here at Salsify that we have been able to grow, and I can’t wait to tap into our entire channel ecosystem to find the best ways to derive mutual benefit for our customers, partners, and Salsify.”

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