Tacton, a global leader in Smart Commerce solutions for manufacturers with CPQ, announced a self-service, visualization-powered e-commerce solution through a partnership with B2B e-commerce platform provider Intershop. When powered by Tacton CPQ, manufacturers can sell their highly customizable product portfolio through an unprecedented enterprise-grade customer portal offering a 100% self-serve e-commerce experience.
Customer expectations across industries have evolved as consumers make more and more purchases using self-service online services. To meet these growing demands, manufacturers need to expand their offerings to include an end-to-end self-serve e-commerce experience. Under the partnership between Tacton and Intershop, customers of equipment manufacturers can use a digital customer portal that enables them to collaborate digitally throughout their buying experience, starting with the configuration process all the way through product lifecycle management.
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“Our customers are focused on their customers’ experience, and this partnership brings that aspiration to a whole new level,” said Bo Gyldenvang, CEO of Tacton. “Intershop is a proven innovator in the self-serve e-commerce space offering customer portals with a 360-degrees view, providing personalized content and self-services. We are excited to leverage their solutions with ours to empower manufacturers to offer their customers a truly world-class customer experience.”
“Intershop provides B2B customer portals offering the same type of high-end experience they are used to in the B2C world throughout the customer life cycle. Our solution aligns perfectly with Tacton’s goals in the manufacturing space,” said Dr. Jochen Wiechen, CEO of Intershop Communications AG. “Tacton has emerged as a leader in helping manufacturers give customers the type of digital real-time visual sales experience today’s consumers crave, and we look forward to helping them advance this even further with our customer portal capabilities.”
With the most advanced manufacturing configurator on the market, Tacton solves the challenges facing today’s manufacturers that need to deliver highly customized products across all channels. The company’s capabilities allow it to power a full e-commerce solution for manufacturers, and the partnership with Intershop will expand this offering into highly configurable manufacturing for both prospects and existing customers.