Teespring Evolves to Be the Link Between Creators and Commerce
Teespring, the platform which has been powering ways in which creators build and scale their commerce businesses, has announced a move which marks the culmination of years of work in powering creators’ brands . This is the announcement of the company’s rebrand – Spring.
Through the continued commitment to the creator community with an overall elevation of the entire service proposition, redefining the platform is only highlighting what has been a natural evolution of capabilities and focus. The new home – SPRI.NG – communicates the company’s mission of connecting verified content creators, across every type, audience size and following to Spring’s social integrations with various physical and digital products Captured simply as, Create on Spring. Sell on Social.
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Spring recognises the term ‘creator’ is progressive and somewhat undefined, accounting for a vast group of differentiated individuals and messages. Creators push the boundaries and unleash their unique skill sets through expressive content promoting community, fandom, love and joy. To protect both creators and their customers, Spring is making a deliberate shift from ‘content’ to ‘creator’ in choosing to actively support and promote verified (with social handles) creators. This shift is also to prohibit and protect communities from offensive content.
The evolution of Teespring began with the announcement of an exclusive monetization partnership with YouTube in 2018 – Since then, Teespring has continued to power features which allow creators to sell products via the social channels which have given them fame and followers, including YouTube, Twitch, TikTok, Instagram and Discord.
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These successful partnerships resulted in explosive growth for the platform, with more than 450,000 verified creators signing up to the platform to build their socially integrated commerce stores as of January 2021. 2020 saw a spike of activity, with new creator growth exploding by 135%, alongside a 92% growth in the number of creators who are actively selling their products through the platform.
In a return to hyper-growth, the reveal of Spring is just the beginning. The business’ mission of cementing Spring as the world’s leading creator commerce platform is the driving force behind the many changes which have been implemented across quality, service, and the digital platform itself. The rebrand, driven by new marketing VP, Les Green, was based on direct engagement with creators that have used the platform to help understand what they wanted access to, support with, and wanted to improve. A number of new features have launched with the new home of the 360 degree social commerce innovation and support, including:
‘Social Stores’ with custom domains
Every creator will have their own fully branded ‘social store’ with their own custom domain, where they can host all of their product and seamlessly connect to their social channels.
Sell Downloadable Products
An evolution from apparel and accessories, every creator can now sell their own digital products including e-books, lightroom photo filters and audio files.
Premium Support Services
For creators that need more support there are Dedicated Creator Managers, Custom Product Sourcing & Fulfillment, 24/7 Chat Support, and Personal Design Services available.
Teespring CEO Chris Lamontagne says: ““The shift to become Spring is a declarative statement to the creator economy that our vision is to become the underlying architecture that helps power monetization through commerce. Our business has been on a fantastic journey from custom tees to building social integrations – but I couldn’t be more excited for this next chapter”
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