The stars of online commerce are leading the way into a rapidly transformed world of retail that shows no sign of slowing down

Signifyd today announced the 2023 winners of its Most Influential in Ecommerce award, honoring the brightest lights in online retail who spent the past year leading their organizations into the future, nurturing their team members’ careers and serving customers by building better experiences and a better industry.

After years of navigating pandemic disruptions and supply chain meltdowns, this who’s who of digital commerce came face to face in 2022 with the latest challenge to retail’s success: historically high inflation. And what did they do? Persevered, pivoted, profited and executed plans that captured overlooked revenue and provided new and exciting ways to purchase for consumers whose shopping preferences are evolving.

“It’s always a great day when we can recognize the extraordinary work of outstanding ecommerce leaders. But actually, we are the ones who are honored to be working in the same industry and toward the same goals as this incredible group of creative leaders,” Signifyd CEO Raj Ramanand said in congratulating the honorees. “History has shown us that new challenges will appear, sometimes with little warning. Based on this year’s honorees and past honorees, I have no doubt ecommerce and retail leaders are up to the task.”

Year in and year out, Signifyd’s Most Influential in Ecommerce prove that there is no cowering in commerce. This year’s winners launched ambitious mobile apps, built stouter risk intelligence operations in the face of fraud innovation, expanded internationally, created richer loyalty experiences and launched creative ways to help customers discover the products that served their needs.

“I absolutely love the fast pace of the ecommerce and digital spaces and the dynamic change we are seeing day in and day out,” said honoree Letitia Webster, who is Tractor Supply’s senior vice president, ecommerce, omnichannel & master data management. “Retail will only continue to evolve as new digital capabilities emerge and mature, and it is incredibly rewarding to me as an ecommerce leader to envision and architect how we apply those capabilities to deliver legendary service.”

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The 2023 Most Influential in Ecommerce know that technology on its own is not the answer, but choosing the right technology — tech that serves the consumer and turns shoppers into fans — holds one key to building an enterprise that is constructed for the future. They understand that all that’s good in ecommerce starts with the customer and ensuring that they feel valued at every step of their buying journeys.

And while each honoree achieved new heights in 2022 that propelled their organizations forward, their success also serves to show the way to their peers and to those who are just launching their careers. To follow all the winners’ stories, visit the Signifyd website.

The Signifyd 2023 Most Influential in Ecommerce are:

• Anis Tayebali, Vice President Engineering, Lulu & Georgia
• Art Silva, Chief Information Officer, Helzberg Diamonds
• Avani Modi Sarkar, Co-founder, Modi Toys
• Balaji Nambi, Group Vice President – Digital CX and eCommerce Tech, Albertsons
• Deniz Ertan, Senior Director of Risk Management, eBay
• Edgar Garcia, Sr. Web Product Manager, Lenovo
• Elizabeth Martinez, Director of Ecommerce Operations, Elektra
• Ethan Giffin, Owner & CEO, Groove Commerce
• Hani Batla, CIO/CTO, Adorama
• Jamie Ceccato, Risk Team Lead, Build with Furgeson
• Jason Macklin, VP Global Payments, ESW
• Jason Wyatt, Co-founder and Executive Chairman, Marketplacer
• Jon Gerhard, Sr. Director of Digital, Lacoste
• Jon Kosoff, CDO, Tillys
• Juliana Borges de Campos, Director of Payments Operations, Ebanx
• Juliette Tang, VP, Ecommerce and Digital, Huda Beauty
• Letitia Webster, SVP Ecommerce, Omni Channel & Master Data Mgt., Tractor Supply
• Lindsay Mikos, Senior Director, Retail Omnichannel, Walgreens
• Maria Santoro, Sr. Director Global Digital Marketing & Ecommerce, Turtle Beach
• Marni Dasanjh, Head of Social Commerce, Fred Perry
• Ramon Gutierrez, Senior Manager, Account Security, Etsy
• Sharon López, Payments and Antifraud Director, Walmart Mexico
• Shelby Vignes, Director, Internal Controls & Fraud Prevention, Arbonne
• Simon Rodrigue, SVP & Chief Digital Officer, Giant Tiger
• Sofia Giussani, Senior Director of Digital Marketing & eCommerce, BHFO
• Steven Hazeldene, Head of DTC Commercial, Samsung Europe
• Steven Young, Chief Marketing Officer, Poshmark
• Suhail Pothigara, CEO, Poly9 and Director of Product, Global Ecommerce, Rodan + Fields
• Tim Harpe, Director, Customer Operations, DSW Designer Shoe Warehouse
• Vanessa Cartwright, CEO, Astound North America

The 2023 Most Influential in Ecommerce award winners represent the third group of retail innovators honored by Signifyd, which started the program while partnering with online retailers whose heroic efforts lead to impressive success stories in the midst of the pandemic.

The resulting Most Influential in Ecommerce initiative is a program as much as it is an award. It provides ongoing opportunities for a newly formed community of industry experts to share learning opportunities with each other. They will connect throughout the year to give and take advice and ideas drawn from their deep well of knowledge and experience.

That all starts Friday when award winners will gather virtually to be honored during a program featuring Forrester Vice President, Principal Analyst Suchartia Kodali, a leading expert in ecommerce and omnichannel retail.

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