Verishop Selects Akeneo to Deliver Product Experience Excellence Amid Rapid Growth

Technology Solution Helps Verishop Deliver Accurate, Consistent, and Relevant Product Information with Efficiency and Scale

E-commerce company Verishop has selected Akeneo as its product information management (PIM) solution provider to help the startup scale with speed and efficiency. From writing code to launching the online-shopping platform in just six months, Verishop was able to easily deploy Akeneo’s PIM to manage product information for the 4,000 SKUs at launch — a number that has increased daily since.

“Akeneo’s PIM solution helps us deliver on our promise of ensuring consistent product experiences across the entire purchase journey,” said Jason Bosco, Verishop’s vice president of technology. “We aim to be the go-to place for shoppers to rely on for brand and product discovery, paired with convenience and customer service.”

Verishop was co-founded by former Snap Inc. CSO Imran Khan and former SVP of Amazon’s Quidsi business Cate Khan with the goal of reinventing the online-shopping experience with a focus on convenience, curation and discovery. A true lifestyle brand, Verishop hand-selects products in the women’s and men’s fashion, beauty, and home categories from more than 300 global brands, while delivering a premium shopping experience with free one-day shipping and free returns.

Marketing Technology News: CDPs and Analytics Take CRM Lead Management Providers to New Heights

Akeneo’s tools have ensured that Verishop customers receive accurate, up-to-date, and consistent product descriptions when they shop, and that they are able to discover products matched to their specific needs. This improves conversion rates, reduces product returns, and enhances customer experience. The technology is trusted by brands including Sephora, Fossil, and Staples CA.

Verishop initially implemented Akeneo’s community tools to improve the productivity of its catalog managers and soon upgraded to Akeneo’s cloud-based SaaS enterprise solution. That allowed the company’s managers to unlock advanced features including the ability to create reference titles that allow common product information such as color, care instructions and tax code to be shared among related products, and an enhanced rights management function that gave administrators security and control as Verishop expanded its team of product data managers.

Marketing Technology News: Tsū, the Social Media Platform that Hooked Millions, Set to Relaunch

Akeneo’s enterprise PIM solution also features an AI-powered product data intelligence tool that automates SEO-ready product information curation and enrichment, saving catalog managers precious time and enabling faster time-to-market for new product launches. That nimbleness, paired with the ease of use for non-technical staff, was important to Verishop, and could be implemented swiftly and seamlessly into Verishop’s rapidly growing online ecosystem.

Marketing Technology News: The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases