PopBase, a shared social gaming app and new digital distribution platform, is launching its early access release. Now content creators – whether influencers, celebrities or industry experts, will be able to engage with their fans anytime and anywhere by expanding their social media brand into an immersive gamified experience on PopBase.
Serving as an interactive fan club, creators can author and pre-schedule exclusive content through a turnkey web portal, allowing the fan club to stay active and relevant even when the creator is offline. The new platform aims to create an entirely new form of interaction between creators and their fanbases while growing a digital community on the free-to-play mobile app.
“PopBase is all about brand expansion,” says Lisa Wong, CEO of PopBase. “The platform was built to allow creators to expand their brand into new mediums. Our tools were built by creators, for creators. We believe that creators today are special, building their brands on personality, responsiveness, and playfulness. And we’re designing our tools and tech to leverage that.”
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In addition to offering fans a unique experience that doesn’t exist on any other platform, PopBase creators also have a chance at unlocking a new monetization stream, as the PopBase in-app economy offers monetization through in-app ads and purchases.
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“We want to add to the creators bottom line through a high-end interactive experience that requires no technical knowledge or a budget, with minimal time and effort,” says Wong. “The one thing creators don’t have is more time, and most platforms require them to be on in exchange for high retention rates. But human beings don’t scale. And PopBase was made to accommodate that need to keep audiences active by gamifying their growing content slates.”
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