VTEX Selected by Publicis Sapient as a Global Growth Partner for B2B and B2C Marketplaces

Global partnership will serve Fortune 500 companies looking to innovate their business models

VTEX, the world’s first and only fully-integrated commerce platform with native marketplace and order management capabilities, announced it has been selected by Publicis Sapient, a global digital transformation consultancy, as a growth partner for marketplace opportunities.

This global partnership will serve Fortune 500 companies that are looking to launch innovative business models, execute on marketplace strategies, and standardize global digital commerce operations on a modern, multi-tenant, VTEX SaaS platform.

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“We are seeing marketplaces soar in growth,” said Joseph Lee, chief revenue officer at VTEX. “So it’s important for businesses to get their digital strategy established sooner rather than later, and aim to leverage the marketplace business model for collaboration with suppliers, customers, and competitors in 2021 and beyond. By partnering with Publicis Sapient, we’ll be able to better support global Fortune 500 brands in their quest to accelerate transformation of their digital commerce and marketplace capabilities.”

Publicis Sapient is investing in its partnership with VTEX across strategic marketing, enablement, and go-to-market initiatives, specifically in the automotive, consumer packaged goods (CPG), and retail segments.

Publicis Sapient selected VTEX based on its collaborative commerce capabilities, VTEX IO developer framework, and its direct-to-consumer and channel management business models. The low total cost of ownership, flexible and agile commerce platform, and faster time to revenue also made it an attractive option for Publicis Sapient.

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“There is a significant opportunity for marketplaces across both B2C and B2B verticals, so we chose to venture into a global partnership with VTEX in this space,” said Jon Panella, group VP at Publicis Sapient. “We selected VTEX as a key partner because of their fully-integrated marketplace-commerce-OMS functional capabilities, modern and robust architecture, breadth of experience with clients across many verticals and the people leading the organization. They are both a cultural and technological fit for Publicis Sapient, and we are investing globally in both building our capabilities and integration assets to enable them across our clients.”

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