Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce and Fintech business enablement solutions, has officially launched its CreateApp mobile commerce platform-as-a-service in Italy as the country reopens following the COVID-19 lockdown.

As Italy works to revitalize its economy, CreateApp allows the more than 172,000 small businesses across the country to easily and affordably establish a new mobile presence. CreateApp was launched in Italy in partnership with Medias-Com’S SA, a Swiss company specializing in media and communications.

Medias-Com’S is joined by Infomaniak, one of Switzerland’s leading web solutions companies. Founded in 1994, Infomaniak has more than 130 employees and annual revenue of 25 million euros. Also partnered with Medias-Com’S is Proteus, a leading IT company that provides Internet access and eCommerce applications to businesses across Italy.

“The recent reopening of Italy’s large tourism industry and other sectors of the economy has helped drive our first SMB deployments of CreateApp in the country,” noted Pascal Jacot, managing director of Medias-Com’S SA. “With the support of our highly capable regional partners, we have attracted a number of new users, and expect nationwide adoption to steadily increase.”

Marketing Technology News: Leading Contextual Advertising Company Media.net Joins IAB Tech Lab’s Board of Directors

Eddie Foong, chief product officer of Weyland, commented: “Now more than ever, small businesses in Italy and across the world need to leverage the power of mobile to increase sales, reach more customers, manage logistics and conduct financial transactions in a simple, affordable and highly efficient way. CreateApp does all this and more.”

CreateApp is an ideal solution for any business looking to create a mobile app to promote its product or services. It enables business managers to easily create and deploy native mobile applications without technical knowledge or background.

CreateApp is offered in Italy under the brand name, Medias-ComApps, with initial pricing set at 25-110 euros per month, depending on the modules used. It includes access to a unique business exchange platform for Asia-based companies to conduct cross-border business. The exchange features on-the-fly language translation to facilitate B2B and B2B2C interaction and e-Commerce transactions on the platform.

Marketing Technology News: The Association of State and Territorial Health Officials Chooses Qualtrics CoreXM

First launched in Southeast Asia, CreateApp has attracted a large following, growing 47 percent over the last year to more than 360,000 business users globally. The launch in Italy followed the company’s entry into Taiwan in association with Line Corp.

According to Statista, Italy has one of the largest e-Commerce markets in Europe, which is expected to grow from $16.7 billion in 2019 to $25.3 billion by 2024. Key factors driving this growth include greater Internet penetration and the increase in the number of mobile users. Mobile shopping has also gathered significant momentum in the country, with nearly 31% of all e-Commerce B2C sales now transacted via mobile.

Marketing Technology News: Eka Unveils New Brand Identity and Corporate Website