WooCommerce and Affirm Expand Partnership and Launch in Canada

WooCommerce logo.

Providing Merchants More Options to Offer Consumers Transparent and Flexible Payments

WooCommerce, the flexible, open-source commerce solution built on WordPress, and Affirm , the payment network that empowers consumers and helps merchants drive growth, today announced a deepened partnership to provide WooCommerce merchants the opportunity to offer consumers the ability to pay over time through Affirm. WooCommerce has 3.7 million merchants, including brands such as Gardyn, Tonal, Mint Mobile & Teeter.

Eligible WooCommerce businesses will now be able to seamlessly offer Affirm at checkout in a few simple clicks in the U.S., and in Canada via PayBright, an Affirm company and one of Canada’s leading providers of installment payment plans. Approved customers will be presented with either the option to split their purchase into four interest-free biweekly payments, or be able to select from monthly payment terms with interest as low as 0% APR.

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“Affirm has proven to be a fantastic partner. We’re excited to be expanding our partnership by allowing even more merchants the opportunity to provide flexible pay-over-time solutions to their customers,” said Aleksandra Bettin, Vice President of Business Development at WooCommerce.

Wayne Pommen, Senior Vice President of Canada at Affirm, commented, “As a global partnership, WooCommerce merchants will be able to offer the ability to pay over time with Affirm in Canada through PayBright, while also positioning Affirm and WooCommerce to support merchants in additional geographies in the future.”

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“Our expanded global partnership with WooCommerce will unlock greater opportunities for our businesses as we empower more merchants with our solutions, including our thousands of shared partners,” said Scott Williams, Vice President of Strategic Partnerships at Affirm.

“At Gardyn, we believe that eating healthy and delicious food should be easy, affordable, and better for the planet,” said Laurie Caldwell, Director of Ecommerce at Gardyn. “By offering Affirm through WooCommerce’s platform, we’ve been able to further expand access to sustainable food by providing consumers the ability to purchase and grow top-quality produce with a payment option that puts their interests first. Consumers are more than four times more likely to convert with Affirm compared to other payment options, and also average higher cart sizes, so they’re growing more tasty, nutritious and environmentally-friendly produce.”

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