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Affirm

More Aware of Mother’s Day This Year, Americans Are Shopping to Show Their Appreciation, Survey Reveals

Celebrating Mother’s Day this year might be a little different—a nice meal at home, takeout from a favorite local haunt, or a scheduled video call for unwrapping gifts—but celebrating moms is more on people’s minds than ever. In fact, one in three people are more aware of the upcoming holiday, according to a study conducted by leading buy now, pay later solution Affirm*. The new report reveals how consumers are planning to shop for Mother’s Day this year, the growing sentiment surrounding moms, and the new celebration…