IMImobile Expands Digital Customer Engagement Strategy in North America

By MTS Staff Writer On Jul 10, 2018

IMImobile Expands Digital Customer Engagement Strategy in North America

IMImobile Completes Acquisition of Impact Mobile

IMImobile PLC., a global cloud communications software and solutions provider, is pleased to announce it has completed the acquisition of Impact Mobile Inc., Canada’s leading provider of end-to-end mobile engagement solutions from Dealnet Capital Corporation.

Impact Mobile provides mobile customer engagement solutions to clients including operators, retailers, government agencies and major household brands across Canada and the United States.

As mobile customer engagement across enterprise marketing and customer service becomes increasingly conversational through digital communication channels, the use of interactive messaging has become central to the way businesses communicate with their customers.

The acquisition was supported by Silicon Valley Bank and serves to strengthen IMImobile’s North American presence and management team. The Impact Mobile team will remain with the business to oversee the integration and delivery of future growth initiatives. Impact Mobile’s JumpTXT platform will be integrated into IMImobile’s CX Automation Cloud infrastructure.

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Jay Patel, Chief Executive Officer of IMImobile commented, “We are delighted to announce the acquisition of Impact Mobile. Its customer and product portfolio is highly complementary to IMImobile’s existing products and solutions, providing the Group with immediate and significant cross-sell and up-sell opportunities to extend the distribution of our communications technology and solutions into an established customer base. We look forward to working with the Impact Mobile team to expand our footprint across North America.”

John Leon, General Manager and Chief Operating Officer of Impact Mobile added, “With the market for mobile customer engagement and enterprise customer messaging set for significant growth, we’re delighted to be joining the IMImobile team, enabling us to accelerate growth in North America, as well as benefit from the extended product portfolio and global reach of the Group.”

Rosh Wijayarathna, Managing Director of Silicon Valley Bank said, “We are pleased to support IMImobile with this latest acquisition. We love working with some of the most innovative companies in the world and IMImobile is an impressive business with a track record of financial, operational and strategic progress, which can capitalize on a buoyant market set for significant growth in the coming years.”