Urban Airship Named a Leader in the 2018 Gartner Magic Quadrant for Mobile Marketing Platforms

By MTS Staff Writer On Jul 19, 2018

Urban Airship Positioned in the Leaders Quadrant and the Furthest on the Completeness of Vision Axis Overall

Customer engagement company Urban Airship announced that it has been named a Leader by Gartner, Inc. in its 2018 Magic Quadrant for Mobile Marketing Platforms*. Among 15 vendors evaluated, Urban Airship was positioned in the Leaders quadrant and furthest to the right on the completeness of vision axis overall. A Gartner Magic Quadrant is a culmination of research in a specific market, giving a wide-angle view of the relative positions of the market’s competitors. A complimentary copy of the full report is available from Urban Airship.

Brett Caine

“We believe Gartner’s recognition of Urban Airship as a Leader is validation of our market-leading ability to set new standards for customer experience by powering real-time interactions across any channel — apps, websites, mobile wallets, email, SMS, voice and more,” said Brett Caine, CEO and president, Urban Airship. “Only Urban Airship’s open platform unlocks the value and actionability of real-time data, giving marketers the control to take action on it anywhere, including maximizing their use of customer data, automation and predictive machine learning across existing solution investments. This gives the marketer more visibility, capability and flexibility than they’ve ever had before.”

According to the Gartner report, “Leaders possess the resources and acumen to deliver extensive mobile marketing capabilities guided by a clear, comprehensive view of mobile marketing’s crucial role as the dominant engagement point for customers and prospects. Leaders have executed a substantial number of implementations across a variety of industries. They push their customers toward more advanced states of mobile marketing capabilities. Leaders are equally successful in B2B and B2C marketing scenarios.”

Also Read: Urban Airship Lands $25 Million to Further Accelerate Global Growth of its Rapidly Expanding Customer Engagement Platform

The report also notes, “Improving customer experience and driving revenue growth are among customer references’ most frequently cited reasons for investing in a mobile marketing platform. Advanced analytics capabilities are emerging as a key point of differentiation. As marketers seek to meet customer demands for real-time mobile engagements, marketing data and analytics are driving platform vendor value and client satisfaction — much of which is dependent on service, support and integration.”

Recently, Urban Airship announced delivering more than two trillion messages — doubling its overall volume in the past year — growing annual recurring revenue 2.5X year-over-year for its data solutions that allow marketers to analyze and act upon real-time customer behavior, and reaching financial breakeven earlier this year. In the past 12 months, Urban Airship has made giant strides in bringing its real-time data and multichannel customer engagement platform to market, including:

Introducing new predictive AI and intelligent orchestration to reduce churn and optimize cross-channel engagement, ensuring the right message is delivered through the best channel at the optimal time for each customer
Launched the industry’s only open orchestration platform that easily integrates any channel in the martech stack and connects any existing database or analytic tool
Added native support for email, bringing a new level of customer responsiveness with real-time behavioral triggers
Added native SMS to provide even more options for businesses to connect with their customers
Worked with Google Pay to create ticketing and boarding pass experiences that reset customer expectations for travel, hospitality and entertainment businesses
Launched a beta program for Alexa voice notifications
Introduced technology to directly embed automation and rich messages into mobile apps to instantly reach customers based on multiple in-the-moment behaviors