Wavemaker Bangalore and Adspruce’s Partnership Goes from Strength to Strength Building Unique Campaigns with Engaging Formats, Like HTML5 Ad Studio, That Grab User Attention and Create Brand Affinity
Wavemaker, the media, content, and technology agency from GroupM and AdSpruce have worked together on delivering eye-catching, engaging and unique campaigns. Most recently, Titan brand Mia by Tanishq, India’s first workwear jewelry collection for women, wanted a unique way to present its full birthstone bracelet range which included a video and interactive elements to showcase individual products in the stone and zodiac jewelry range.
Commenting on the Titan campaigns, AdSpruce CEO Ian Mullins said, “The creative and engagement potential that AdSpruce’s HTML5 Ad Studio brings to brands is unparalleled. GroupM has shown that our ad formats can really enhance the choice of products and let the user choose which one they prefer resulting in consumers who are not only looking at an ad but are engaging with it.”
Wavemaker achieved engaging consumers through AdSpruce’s Carousel format making the most of its click-through options to a choice of Titan’s products. On Carousel users’ attention is caught by a video and then they can cycle back and forth through various products and choose one to click through to.
For Wavemaker, AdSpruce developed a bespoke solution to allow 13 click-throughs to offer landing pages for each of the zodiac signs.
Wavemaker made use of these formats and AdSpruce’s HTML5 Ad Studio and created immersive consumer experiences through gesture-based advertising which also contributed to strong brand recall. AdSpruce then optimized the campaigns for a range of devices and delivered and tracked the campaigns across India.
Wavemaker’s Managing Partner, Kishan Kumar, stated, “Wavemaker, Bangalore had associated with AdSpruce Mia by Tanishq’s Birthstone collection launch with the sole objective of showcasing a range of offerings in the most captivating way. The challenge was to showcase all 12 products while the TG engages with the brand video. AdSpruce was quick to incorporate the idea with their Innovative Carousel that captured the idea behind the collection and was engaging for our target audience.”
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Bhavishya Kelappan, Business Head at Mia by Tanishq, said about the birthstone bracelet campaign, said, “We were looking for a solution that could help us get an instant reach but with an innovative and interesting idea that could encompass the whole idea of zodiac signs and bracelets, portraying the product in a right way to the potential buyers. This idea was brought to life by AdSpruce’s HTML5 studio platform with GroupM WM’s association, where not only an innovative “Carousel HTML5” solution was built that highlighted all the zodiac sign bracelets but also a highly interactive creative was built that would encompass the quirkiness of each zodiac while showing the respective bracelet.”
Wavemaker and AdSpruce are planning on creating and delivering further campaigns using AdSpruce’s rich-media and video advertising formats and delivering them through AdSpruce’s publisher network.
Currently, AdSpruce provides software and services for publishers to maximize the value of their mobile inventory by getting advertisers’ videos watched, tracked and programmatically executed. Positioned at the intersection of programmatic advertising, mobile video and HTML5 dynamic creative, AdSpruce uses its in-house developed ad serving technology, audience data, and user-friendly video formats to increase viewer ad engagement, brand performance and publisher revenues. The world’s leading brands already trust AdSpruce to target, track, measure and deliver performance at speed and scale across the mobile web.
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