Report Recognizes Braze (formerly Appboy) for Ability to Execute and Completeness of Vision
Braze (formerly Appboy), the leading global customer engagement platform, has been recognized as a Leader in Gartner’s inaugural 2018 “Magic Quadrant for Mobile Marketing Platforms” research report with the highest placement on the ability to execute axis in the entire Magic Quadrant.1
According to the report, “Mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize engagements at any touchpoint.” The report further states, “Consumer demand for mobile engagements creates new, identifiable and predictable moments of opportunity. Sophisticated marketers are capitalizing on them. According to Gartner, mature multichannel marketers apply 22% of their channel marketing budget toward mobile marketing, while less mature marketers apply just 12%.”2
“We believe that our Leader position in the Gartner Magic Quadrant for Mobile Marketing Platforms is a testament to our purpose-built product and its ability to uniquely manage the complete customer lifecycle with just-in-time personalization capabilities,” said Bill Magnuson, CEO and Cofounder of Braze. “This recognition, we feel, is further evidence that a modern mobile-first approach to cross-channel engagement drives transformative business results and better brand-customer relationships.”
Mobile is the remote control to cross-channel experiences. The continuous shift toward ambient environments further highlights the importance of mobile in the fast-changing customer engagement landscape and its impact on brands and their organizations. In the latest Braze study of 300 million user profiles, findings highlight increases in customer engagement of 179% with messages sent in one channel compared to a control group that received no messages. However, customers who received cross-channel messaging from brands saw engagement rates as much as 844% higher than those who were sent no messages at all. The future is device—and channel—agnostic, and the Braze technology connects messages seamlessly across the customer journey to humanize the relationships between people and the brands they love.
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