Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of this new service, Vivial is the only marketing provider in the industry to offer a robust and proprietary online, mobile and social media platform designed to connect local businesses with their target audience.

“Americans check their phones once every 12 minutes and more than 6 billion texts are sent in the US each day,” said Jim Continenza, chairman and CEO of Vivial. “With the launch of our newest product, The Mobile Optimizer, we’ve brought enterprise-grade technology and network reliability, once only available to Fortune 50 companies, to local and regional business owners. The Vivial solution allows local businesses of all sizes to attract and engage new customers, while building satisfaction and loyalty among their current clients.”

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Businesses can incorporate mobile messaging (SMS/MMS) in a variety of ways:

• Increase consumer engagement and loyalty by texting coupons or exclusive sales information to customers. They’ll reward businesses with repeat purchases and positive word-of-mouth advertising.
• Create multimedia promotions using videos, pictures, graphics and audio to grab attention and encourage customers to take action. Texting is a great way to send multimedia promotions that make a big impact.
• Generate brand awareness and excitement by sending videos, links to articles or reminders about an upcoming event. Customers appreciate the convenience of having the information right at their fingertips and will want to learn more.

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Vivial’s Mobile Optimizer connects businesses with new and existing customers throughout the entire buyer journey. No longer do businesses need multiple providers to manage their omni-channel marketing strategy. And with Vivial’s on-demand account support team, businesses have a partner to assist in the development, implementation and optimization of their campaign.

“Vivial continues to invest in new technology to add to the portfolio of solutions we offer,” said Continenza. “The Mobile Optimizer is just one more way Vivial helps enhance the ways companies engage with their customers on a personal level.”

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