Buzzer, the new mobile platform for personalization and discovery of live sports, today announced a new agreement with the WNBA to distribute live game content, making the WNBA the first women’s professional sports league to be offered on the platform. Beginning August 25, Buzzer will provide frictionless access to WNBA League Pass, the WNBA’s premium live out-of-market game subscription service, allowing mobile-first fans to seamlessly discover and access live games through customized and curated alerts, building upon Buzzer’s goal to meet the needs and expansive interests of sports fans.
Marketing Technology News: MarTech Interview with Erik Matlick, CEO and Founder at Bombora
“With Buzzer, fans will have the opportunity to watch all the amazing moments in real time night after night in the W: incredible athletes, epic plays, history-making moments, and the thrill of close games or buzzer beaters,” says Sabrina Ionescu, New York Liberty guard and Buzzer investor. “As someone that spends so much time on my phone, Buzzer is a product that caters to how I, and many other Gen Z fans, consume sports. Buzzer recognizes the importance of amplifying women’s sports and reaching younger generations of sports fans, and this partnership with the WNBA is just the first step in realizing our mission to advance visibility of women’s sports.”
In addition to offering 10-second previews, Buzzer will offer live regular season games on WNBA League Pass, available for purchase through easy and seamless micropayments. Full season WNBA League Pass sales will also be available through Buzzer.
“Every market signal indicates that there’s an incredible appetite for women’s sports, yet there are still massive barriers to entry for fans to discover and watch,” says Bo Han, Buzzer’s founder and CEO. “Buzzer serves as a bridge to bring the magic of live sports to more fans. Through this partnership, we hope to help convert the incredible awareness and cultural currency the WNBA is experiencing into actual tune-in, bringing an even larger live audience to the league and its players. A true sports community cannot exist without women’s sports represented, and we’re thrilled to welcome the WNBA onto the platform as we further our commitment to an even playing field with the democratization and elevation of women’s sports.”
Marketing Technology News: Entrust named as a 2021 Technology Leader in the IoT Identity & Access Management (IoT IAM)…
“The WNBA is proud to become the first women’s professional league to join Buzzer’s expanding lineup of major professional sports to be offered on the platform,” says WNBA Commissioner Cathy Engelbert. “We are continually looking for innovative ways to engage and attract fans, and this partnership with Buzzer will provide greater exposure to our game and will showcase the elite play on the court by WNBA players.”
Founded by Bo Han in 2020, Buzzer simplifies the discovery and viewing experience of live sports on mobile in a short-form live format. Notable Buzzer investors include Ionescu, Renee Montgomery, Michael Jordan, Naomi Osaka, Patrick Mahomes, J. Cole, LaMelo Ball, Devin Booker, Taylor Rooks and Ros Gold-Onwude. The platform offers a seamless user and viewing experience by organizing live sports streaming rights into one cohesive and accessible mobile platform, and allowing its users to set up customized alerts based on their preferences. Other league partners currently include the NBA, PGA TOUR and the NHL with additional partnerships slated to be announced in the coming months as Buzzer continues to expand as a multi-sport, aggregated platform.
Buzzer is currently in Early Access and available for download on iOS in the App Store and Android in the Google Play Store. Users can download the app and build profiles by selecting preferences for their favorite players, teams and leagues. Users are then added to a waitlist, until they receive full access to the app at which point they can consume live content. The platform will officially launch later this year.
Marketing Technology News: Intrado Acquires Hubb, Transforming the Future of Global Events