Multiscription Announces Unleashd – the First In-Game Subscription Service for Free-To-Play Games

With more than 40 publishers already signed up including Nitro Games, Amuzo, Full HP and Northplay, Unleashd is slated to launch on Google Play later in 2020

Danish mobile gaming start-up Multiscription is launching Unleashd – a unique subscription service that gives mobile games publishers a novel take on free-to-play monetization without cannibalizing their existing revenue streams. Free-to-play publishers have the opportunity to add their games to the larger Unleashd subscription catalogue, with every game offering unique in-game benefits, plus an experience free of disruptive advertising, as part of a single subscription fee. 

Unleashd provides a far better deal for players than multiple individual game subscriptions while giving participating publishers recurring revenue from a much larger slice of their player base. Mobile game publishers including Nitro Games, Amuzo, Full HP and Northplay are already working with Multiscription to add their games, and the service will officially launch later in 2020 – initially for Android devices via the Google Play store.

“Subscriptions have become our favourite way to enjoy all kinds of services, from games to shopping to movies and music – but not free-to-play games. With Unleashd, we offer a subscription service that caters to the vast majority of mobile gamers who play free-to-play games every day,” said Teis Mikkelsen, Co-Founder and CEO of Multiscription. “Subscriptions for free-to-play games have the potential to change the industry in the same way that the shift from premium to free-to-play gaming shook up the industry a decade ago.”

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Unleashd relies on improving free-to-play monetization rather than disrupting existing monetization methods. Because in-app purchasing and advertising have already been refined and integrated into the game design to provide the best experience to the players, Unleashd’s uniquely designed subscription layer works alongside existing monetization models. 

Publishers joining the service will still be able to offer rewarded ads and in-app purchases. Unleashd provides an opportunity to create a host of exclusives for subscribers, spanning anything from unique power-ups, boosts or in-game items, to events and game content. What makes the offer compelling is that subscribers will get these benefits in the game that they are playing at the moment – plus a whole roster of other games on the service. 

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So far more than fifty games from over forty publishers have been signed up to be part of Unleashd, with more signing up every week.

Adding a game to the Unleashd service is very straightforward. Developers integrate the lightweight SDK and, with Multiscription’s help, create a unique offer that only subscribers can access. Subscribers will be able to easily see all the games on the service in the Unleashd app, where they can also manage their subscription. 

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