Browsing Tag

Mobile gaming

AppsFlyer Report Shows Major Growth For Mobile Gaming Sector As Demand For Gaming Apps Soars 45% In 2020

With a 95% jump in the average revenue generated from paying users, The State of Gaming App Marketing Report Shows Remarketing is a Missed Opportunity for Gaming Apps AppsFlyer, the global attribution leader, released The State of Gaming App Marketing – 2020 Edition, a report examining the growth of the mobile gaming industry during the first three quarters of 2020. The report analyzed 9.2 billion app installs to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth…

BBTV Launches New Mobile Game Offering With Key Content Partner James Rallison

BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of a mobile gaming app, “TheOdd1sOut: Let’s Bounce” in partnership with James Rallison, the creator of one of YouTube’s most popular channels. The Mobile gaming apps revenue stream is a key part of BBTV’s Plus Solutions, helping to further unlock value from BBTV’s compelling portfolio of content partners and driving revenue expansion for both BBTV and its content owners.…

MPL Raises $90 Million in Series C Funding Led by SIG, MDI and RTP

Mobile Premier League (MPL), Asia’s largest esports and mobile gaming platform raised $90 million in Series C funding, led by SIG and early-stage tech investor RTP Global, along with MDI Ventures and Pegasus Tech Ventures. Existing investors Sequoia India, Go-Ventures, and Base Partners also participated in this round. The investment brings MPL’s total funding to $130.5 million after previously raising $40.5 million. MPL has been in advanced discussions with investors to raise capital from as early as January this year…

AdColony Boosts Executive Leadership Team with Internal Promotions

AdColony, the mobile performance marketplace, is pleased to announce the promotion of Camila Franklin, Tabitha Britt, and Jude O’Connor to the roles of Chief Operations Officer, Chief Human Resources Officer, and Chief Revenue Officer respectively. These advancements reflect AdColony’s outstanding financial results during the first half of the year during an unprecedented and difficult time for much of the advertising space. “As we continue to align global strategy and strengthen our position in the marketplace, we are…

App Annie Launches Game IQ – a Custom-Fit Industry Classification Product

App Annie, the leading mobile data and analytics company, announced the availability of Game IQ. This vertically tailored analytics product for Gaming provides insight into dimensions such as class, genre, subgenre, and tags. In the past, mobile gaming has been obstructed from analysis at the category level, and aggregating this data often involved time-consuming manual processes: Categories are not up-to-date and every company has its own view on taxonomy which makes it difficult to benchmark App stores don't…

Multiscription Announces Unleashd – the First In-Game Subscription Service for Free-To-Play Games

With more than 40 publishers already signed up including Nitro Games, Amuzo, Full HP and Northplay, Unleashd is slated to launch on Google Play later in 2020 Danish mobile gaming start-up Multiscription is launching Unleashd – a unique subscription service that gives mobile games publishers a novel take on free-to-play monetization without cannibalizing their existing revenue streams. Free-to-play publishers have the opportunity to add their games to the larger Unleashd subscription catalogue, with every game offering…

Coronavirus Leads to US Mobile Gaming Spike

COVID-19 has led to an increase in canned food sales, Zoom’s stock price and Walmart shirts (not pants) as people adjust to social distancing and working from home. The latest spike due to the pandemic? Mobile gaming in the US.  Mobile gaming and general mobile usage have experienced massive surges in daily users from consumers seeking stay-at-home entertainment to pass time, confirms data by digital advertiser, Jun Group. With millions of Americans working from home and more than 70% of American schools shutting down…

How To Make Money Out Of Your Mobile Apps?

Do you have an app for your business? If yes then chances are you’ve spent a lot of time, effort and money on it. People are even downloading your app, but there isn’t any cash flow-yet. While there are several ways of monetization, you need to choose the ones that are most suited for your app. Being specific about how would you monetize from day one will allow you to understand whether your customers are ready to pay for the solutions you offer or not. And that’s an essential part of validating the mission of your…

CVC Funds to Partner with ironSource

New Investment by CVC Funds Will Allow Ironsource to Further Accelerate Both Organic and Inorganic Growth Leading mobile marketing company ironSource announced that CVC Funds have agreed to acquire a minority stake for over $400 million in the company. The partnership reflects a shared long-term vision to further strengthen ironSource’s position as a global market leader in the high-growth mobile advertising and mobile gaming technology markets and will serve to accelerate strategic growth. “As one of the world’s most…

Interview with Matthew Wasserlauf, CEO and Founder, Torrential

"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices."Tell us about your role and journey into technology. What inspired you to find Torrential? My role in the tech industry was born out of an epiphany I had in 1998 at the Warner Bros. lot in Burbank, CA. Jeff Weiner (now CEO of LinkedIn) was walking us through CityWeb; a digital product merging the worlds of Warner Bros. with Time Inc. in a never-seen-before, internet…

Interview with Erwin Bos, Director of Sales, Europe, Tapjoy

"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to the tiny display banner ads that run on the mobile web."Tell us about your role at Tapjoy and the team/technology you handle. I am the European Sales Director at Tapjoy, which means I am responsible for building close relationships for the company with brands and agencies and trading desks throughout EMEA. Operating an opt-in, Advertising as a Service model, Tapjoy empowers people to unlock premium content…

PacketZoom Launches ‘Mobile Connect’, a Real-Time Multiplayer Mobile Networking Solution

PacketZoom Mobile Connect Improves Multiplayer Communication, Offers Faster and More Reliable Player Connectivity; Eliminates Game Developer Need to Deploy Resources In-House PacketZoom has announced the launch of Mobile Connect, a real-time multiplayer networking solution as part of its end-to-end Mobile Networking Platform. With its latest launch, the company is re-defining mobile application performance via in-app mobile networking technology. Mobile Connect is currently in soft launch and is scheduled to be publicly…

32 Percent Of Consumers Use Augmented Reality According to a Study by ARtillry Intelligence and Thrive Analytics

ARtillry Intelligence and Thrive Analytics Reveals Who's Using Mobile Augmented Reality Apps, How Often, and in What Categories ARtillry Intelligence, in partnership with Thrive Analytics, released a new Intelligence Briefing: Mobile Augmented Reality (AR) Usage & Consumer Attitudes. Working closely with Thrive Analytics' Virtual Reality Monitor, ARtillry authored survey questions and a narrative report to examine the findings. Highlights include the fact that almost a third (32 percent) of consumers have used…

App Annie and IDC Report Finds Spending on Mobile Games Topped the Combined Total of Home Console, PC and Handheld Console Games in 2017

Live Multiplayer Games on Smartphones and Tablets Took Center Stage for the First Time Leading mobile app data and insights company App Annie and International Data Corporation (IDC), the premier provider of technology market intelligence services, unveiled a special joint report entitled, "Gaming Spotlight, 2017 Review." The report analyzes the mobile games market in 2017 from several vantage points and puts it in a broader, global gaming industry context The report features three main themes: mobile gaming's…

Apps: Good for Your Business and Your Health

Mobile gaming in 2016 forever changed the way people use their smartphones. The reinvention of two different children’s media franchises, Pokémon and Mario, paved the way for some of the year’s biggest mobile advertising trends. However, it’s not just the popularity of Pokémon Go and Mario Run that is staggering. The important business implications and new opportunities for marketers to engage with audiences are the true game changers. One of the first businesses to take advantage of the game as a marketing tool was Huge…