Wish Announces Bold Steps to Improve Product Quality Along With a Greater Focus on Discovery Commerce

ContextLogic Inc. , one of the world’s largest mobile ecommerce platforms, today shared details about its plans to improve product quality on the platform. As part of a broader effort to improve user trust and increase customer retention, Wish is introducing the Wish Standards program to incentivize quality products and other positive behaviors from its merchants.

Marketing Technology News: Netcore Cloud Partners with AudiencePoint to Provide RealTime Automation for Transactional Emails

“We believe the future of ecommerce will be built around the serendipitous discovery of products. By acting as a hub for inspiration, we hope to provoke interest and shape demand and, ultimately, be the pioneers of the next generation of commerce.”

The new program, which was announced at Wish’s Global Merchant Summit earlier today, measures merchants against a defined set of criteria spanning product quality, shipping experience, customer reviews, refund rates and compliance with Wish policies. Merchants who qualify for the program will benefit from commission discounts, expedited payment terms and greater exposure for their products within the app. They will also carry a ‘Premier Merchant Badge’ that will feature prominently across their product listings and merchant store.

“Our Wish Standards program measures the performance of merchants in areas that matter to consumers most. It enhances the end-to-end buying experiences on our platform by rewarding high-quality merchants who consistently provide a better user experience,” said Farhang Kassaei, Chief Technology Officer at Wish. “Our ultimate goal is to align our merchants’ success with that of an enhanced user experience. In doing so, we hope to improve user trust and demonstrate our longer-term commitment to product quality.”

Marketing Technology News: Four Companies Offering Location and Geospatial Data Named IDC Innovators

During the summit, Wish also announced plans to deepen its focus on discovery commerce in order to attract the next generation of buyers and brands. Starting with a homepage redesign that began rolling out last week, showcasing rich banners, deals, brands and trending products, Wish also plans to introduce shoppable video over the coming months, further blurring the lines between social and commerce.

“Our user experience is built around the concept of helping shoppers discover products and brands they love, and we’re leaning into that discovery element now more than ever,” said Tarun Jain, Chief Product Officer at Wish. “We believe the future of ecommerce will be built around the serendipitous discovery of products. By acting as a hub for inspiration, we hope to provoke interest and shape demand and, ultimately, be the pioneers of the next generation of commerce.”

Marketing Technology News: Martech Interview with Li Jun, Founder of Ontology