Comscore, a trusted partner to more than 1,000 local stations, 250 national networks, 50 station groups, and the world’s 10 largest advertising and media agencies, is excited to announce its annual State of Gaming Webinar is taking place on October 13, 2021 at 2pm ET. The webinar, featuring Senior Director of Survey Innovation Ian Essling and Vice President for Commercial Paul Wright, will examine the gaming landscape and consumer behaviors and attitudes across desktop, mobile and console gaming.

Marketing Technology News: Bluewater Media Bolsters Digital Team with Hire of Executive Kristy Andreadakis

With most gamers (77%) playing games across not just one but multiple platforms, and with the pandemic affecting attitudes toward esports and livestreaming, it is now more important than ever for advertisers, sponsors and their agencies to fully understand this growing category.

Key topics covered in Comscore’s webinar include:

• A profile of today’s gaming audiences, by platform: PC, mobile and console
• How engagement with game genres, including battle royale and first-person shooter, vary by platform
• Attitudes and perceptions toward trends such as esports, livestreaming and cloud gaming
• How advertising and branded content sponsorship fit in esports and live gaming events

 Marketing Technology News: MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital