The Art of Storytelling – How to Keep Customers Engaged

Simon Hodgkins, CMO of Vistatec, and Gastón Tourn, CMO of Appear Here, discuss keeping customers engaged with storytelling during the Chief Marketing Officer Summit.

Vistatec CMO Simon Hodgkins discusses storytelling and keeping customers engaged at the CMO Alliance Chief Marketing Officer Summit event on November 3, 2021. Vistatec is a leading global content solutions provider, HQ in Europe, with operations worldwide. Joining Simon in conversation is – Gastón Tourn, CMO of Appear Here, the world’s leading marketplace for retail space.

Gastón was previously the CMO at Badoo (now Bumble), one of the largest dating app groups, and Emma, a leading sleep tech player that became the fastest-growing startup in Europe. Gastón has held positions at Google across several international markets.

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Topics include what do we mean when we say “The Art of Storytelling?” Is it art, science, a set formula or a combination of all of these areas? Simon and Gastón discuss real-world examples, including several successful storytelling campaigns.

During the event, the speakers explain how many global brands must successfully communicate into many sectors internationally while touching on other important factors.

With social media in overdrive, the world of NFT’s, decentralized finance and the initial steps into the metaverse, this event explores how vital storytelling will be as the landscape develops.

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