MikMak Continues Its API-First Platform Enhancements and Caps off a Year of Innovation With Launch of Insights API

MikMak, the global leader in commerce enablement and analytics, announced the launch of the MikMak Insights API. The new API, available in beta today and fully available in early Q1 of next year, integrates MikMak commerce intelligence data—like Purchase Intent and Attributable Sales—into Data Lakes, Analytics Platforms, and Business Intelligence tools such as Tableau, PowerBI, and Google Data Studio. This enables multichannel brands worldwide to unlock a holistic view of their performance quickly and easily, supporting faster decision-making and more profitable growth. No other eCommerce enablement platform offers this level of data integration.

Many brands today are data-rich but insights-poor. Their data usually comes from various sources, making it difficult to make sense of the numbers at a macro level. As we move through the end of 2024, brands are finding that their volume sales are down and margins are slim. They need accurate access to their data in real-time to effectively drive profitability. This need for data clarity is highlighted in Gartner’s 2023 report, “Data and Analytics: The Cost of Data Chaos.” It concludes that when data pools are unstructured, siloed, and inconsistent, employees can waste up to 60% of their time looking for needed data. The cost of this disorganization averages $12.9 million a year per company.

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The MikMak Insights API calms the above-mentioned ‘data chaos’ by seamlessly integrating with existing data sources to deliver real-time, comprehensive insights, saving both time and money. With faster time to value, brands can unlock a full view of performance metrics alongside media indicators, empowering them to make data-driven optimizations for enhanced marketing effectiveness. Additionally, the API can be used to analyze robust side-by-side competitor insights, equipping brands with the strategies needed to outpace competitors and increase market share.

“From day one, MikMak promised our brand partners we would drive the innovation needed to keep them ahead in their markets,” said Rachel Tipograph, Founder and CEO of MikMak. “This past year has been about fulfilling that promise. We firmly believe the future of commerce enablement and analytics is API-first, and MikMak is leading the way for multichannel brands. This approach gives brands the needed flexibility to stay competitive and better connect with customers. Launching the MikMak Insights API is another step forward as we look ahead to 2025 with a renewed commitment to innovation and brand success.”

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Over the past 12 months, MikMak has made a series of significant enhancements to MikMak 3.0, the most advanced eCommerce enablement and analytics platform, including a Headless Commerce API, a Shoppable Recipe integration, and a first-of-its-kind partnership with DoorDash. The company has also seen the advancements of industry-first partnerships, such as its recent announcement with TrackStreet for best-in-class brand protection. On top of this, MikMak has made strides in its retail media tools, giving brands clearer perspectives on their national digital media and retail media network investments.

As the new year approaches, brands will continue to need to face and adapt to the many market trends and challenges ahead. From increases in media and global ad spending by competitors to consistent year-over-year shrinking basket sizes, having holistic and actionable datasets is no longer a luxury, it is a necessity. MikMak’s continual evolution and advancement of its solutions make what could be a burden feel like a luxury again, through easy and fast data optimization, analysis, and clarity.