Veritonic, the industry’s leading audio research and analytics platform, announced the launch of its Audience Insights solution, a breakthrough offering designed to provide precise, scalable, and cost-effective demographic data for podcast networks, advertisers, and publishers. By combining device graph technology with self-reported listener data, Veritonic’s solution ensures a comprehensive and validated understanding of podcast audiences—enabling industry stakeholders to make more informed content and advertising decisions.

“The Veritonic Audience Insights solution finally delivers an accurate, scalable, and cost-effective way to understand podcast audiences at a deeper level, ensuring that brands and creators can maximize engagement and revenue.”

Accurate audience data has long been a challenge for the podcasting industry, with traditional solutions often being unreliable, costly, or incomplete. Veritonic’s Audience Insights solution bridges this gap by leveraging a sophisticated, multi-source approach to provide clearer, more actionable insights into listener demographics. By combining various data inputs and methodologies, Veritonic ensures accuracy, scale, and affordability without relying on a single source.

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“With the rapid growth of podcasting, advertisers and publishers need reliable audience data to drive smarter decisions,” said Scott Simonelli, CEO of Veritonic. “Our Audience Insights solution finally delivers an accurate, scalable, and cost-effective way to understand podcast audiences at a deeper level, ensuring that brands and creators can maximize engagement and revenue.”

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Among the networks that have explored the solution is True Native Media, a premier podcast representation agency. “Access to accurate and affordable demographic data is crucial for podcast advertisers and networks alike,” said Heather Osgood, CEO and Founder of True Native Media. “Veritonic’s Audience Insights solution demonstrates a strong capability to provide the clarity needed to better understand listeners and optimize both content and advertising strategies.”