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IpLContent Technologies Make Online Brand Building Easier and Cheaper

Build Your Story in Your Customers’ Mobile Devices Conventional advertising companies, such as WPP PLC, are struggling mightily in the wake of companies like Google and Facebook. One way to fight back is with short-form media using platforms provided by companies like Instagram, Snapchat, and the soon-to-be-launched Quibi. But the challenge to generate content that speaks to customers effectively, personally, and inexpensively still remains. Marketing Technology News: New Retail Systems Research Survey Report Details…

How D2C Companies Can Move Successfully into Brand-Building

Just two and a half years after its launch, Brandless stopped taking orders and laid off over 70 staff. Once on track to disrupt the high-quality organic produce market that the likes of Whole Foods dominates, the company blames the crowded e-commerce market for its downfall. The disrupter became disrupted. Brandless is not the only Direct to Consumer (D2C) brand experiencing the negative effects of oversaturated markets. In the past, D2C brands relied heavily on Performance Marketing, with 98% of such brands believing that…

Building and Maintaining Digital Trust and Brand Loyalty: A Three-Step Process

Businesses that successfully achieve digital transformation don’t just complete it overnight. Transformation has many key components and best practices, and it’s a continuous process. When it is achieved though, these digital enterprises have the opportunity to prosper, build customer trust and maintain brand loyalty. As we engage with customers through more digital channels, maintaining their trust, in particular, becomes a highly paramount component to keeping your business afloat and prosperous. In recent years, customer…

Really Simple Systems Avoids the Pitfalls of Website Rebrand by Building In-House

Leading cloud CRM vendor, Really Simple Systems, has launched a new rebranded website, creating a fresh, contemporary look for their CRM software. The new design aims to marry the marketing collateral with the CRM user interface (UI), whilst addressing the need for a "mobile first" optimised site. Keeping within the company's philosophy of "making CRM simple," the new branding is clean and uncluttered, enabling web visitors to easily find the information they need. Marketing Technology News: Indium Software…

Brand-Building in a Highly Competitive Industry

Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention  the top two or three brands in the television market. It’s the same with soft drinks, cars, chocolates—and even people. This is testimony to the fact that irrespective of market competition—and how many products a customer uses—there’s only space for a few brands in a customer’s mind when it comes to spontaneous brand recall. This idea holds across diverse products and consumer groups. Marketing…

AppsFlyer Taps Performance Driven Executive, Mar Brandt, to Lead North America Sales

Marketing Industry Veteran to Scale AppsFlyer’s Sales Organization with a Focus on Enterprise Brands Off the heels of its $210 million Series D funding round, AppsFlyer welcomes Mar Brandt as Senior Vice President and Head of Sales to strengthen the global attribution leader’s enterprise sales organization in North America. With 20 years of strategic sales experience, Brandt brings her enterprise sales expertise in building and transforming teams to drive growth. Throughout her career, marked by numerous accolades and…

Rammer Rebrands as Symbl.ai: The Industry’s First Developer Platform for Conversational Intelligence

The company rebrands and announces the availability of its platform to developers for free Rammer, the Techstars-backed Conversational Intelligence-as-a-Service solution, is now Symbl.ai. The rebrand comes after a successful $1.8M fundraise in September '19 and the subsequent doubling in size of the company as it continues to gain momentum through early client and developer adoption. "Understanding the unbiased meaning and untangling the subjectivity of conversations is the crucial element that our new "Symbl" identity…

Building Better Data Management Practices Against Consumer Privacy Concerns

In the age of Brexit, GDPR and Cambridge Analytica scandals, CMOs are finding it harder to navigate effective data management, especially as consumer privacy concerns continue to grow. In fact, some CMOs say their businesses are losing millions of dollars every year due to poor data handling skills, a new survey revealed. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth of consumers to uncover the ongoing…

How Brands Can Rebuild Consumer Trust in AdTech

The end of the Wild West of Digital Advertising is near: data is the new black gold, and advertising has been mining it recklessly. That can't go on. While the glory days of data harvesting were great for AdTech, they were less great for Advertising. Data breaches, Cambridge Analytica, and "stalker ads" that overuse targeting has all helped to undermine consumers’ trust. Back in April 2019, Kantar’s ‘Dimension’ study showed 54% of UK consumers objected to being targeted based on their past online activity (a figure I…

IRIS.TV Integrates SpringServe Into Its Contextual Video Marketplace to Activate Context and Brand-Safety Data

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices IRIS.TV, a video intelligence platform for broadcasters and publishers, announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving platform, will…

Building on a Year of Record Growth, Hothouse Recruits Creative Leaders Mike Schatz and Jennifer Lewow

After a year of breakthrough marketing campaigns and unprecedented growth, Atlanta agency Hothouse is strengthening its strategic and creative offerings with the promotion of Dale Bump to EVP of Brand Strategy and the hiring of VP/Group Creative Director Mike Schatz, and Design Director Jennifer Lewow. “Through new partnerships with Roomkey, TiVo, IHG, Cox Automotive, and others, we’ve been in accelerated growth mode over the last year,” said Hothouse President Jon Katinsky. “As we build on this momentum, Mike and…

LimeLight CRM Rebrands as sticky.io, Extends Ecommerce Order Management and Recurring Billing Solution to Address Growing Industry Demand

Company processed more than $4 billion in client gross merchandise volume in the last 12 months Limelight CRM announced it has rebranded to sticky.io, the leading platform provider for ecommerce order management and recurring billing. The rebranding from LimeLight CRM to sticky.io reflects the company’s evolution from a customer relationship management solution to a fully integrated, enterprise ecommerce platform built for performance and scalability. The change is effective immediately, and will be reflected in the…

Shoppers Demand New Standards to Combat Fake Reviews as Importance of Brand Trust Grows

Almost three quarters (73%) of consumers indicate the retail industry needs a new set of standards with severe punishment for violations to combat fake reviews Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, announced the results of its newest study, exploring the role of brand trust in consumer purchasing behavior and how brands can damage that trust. The research is based on survey responses from more than 10,000 consumers from the U.S., U.K., France, Germany, and…

FSG Smart Buildings Announces Chariot, A Multi-Site Building Automation And Enterprise IoT Software

The Chariot platform unifies mixed buildings and multi-site portfolios as a building automation software with robust energy management capabilities combining lighting and HVAC controls with smart metering and IoT devices FSG Smart Buildings, a division of Facility Solutions Group, today announced the release of Chariot, a Building Automation System (BAS) software with robust Energy Management System (EMS) capabilities combining lighting and HVAC controls with smart metering and IoT devices for multi-site command, control,…

Three Ways Brands Can Build an Engaged Social Audience in 2020

Social Media has transformed the relationship between brand and customer. It has bought shoppers closer to the brands they love and allowed for faster, more frequent interactions. On Instagram, 90 percent of the platform’s billion users follow a business. That’s a huge number, welcoming branded content into their social feed. It’s a remarkable shift in a short amount of time. Consider fashion brands, who ten years ago would have communicated with their customers seasonally. Executing a big brand campaign to set the tone…

FCBC Co-Founders Announce Exclusive Capabilities to Launch Global Brands Through Crowdfunding

BDMT Global Managing Partner Shares Insights at World's First Virtual Crowdfunding along with the invited CEOs of Hyper, Gadget Flow, ThinkBoard Business Development & Marketing Transformation (BDMT) Global, the international division of TribalVision Worldwide, announced an exclusive partnership with We The People (WTP), the world's only multichannel crowdfunding retail chain and a Global Crowdfunding Product Accelerator. In an effort to support the crowdfunding community and FCBC, Suzy Im, the Head of BDMT Global…

Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences

Rakuten's latest move unifies its global media portfolio with its award-winning performance marketing technology and digital commerce data For the first time, brands, advertisers and agencies can now harness Rakuten's far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today's launch of Rakuten Advertising. "Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today's competitive consumer…

OpenSlate Welcomes Stephanie Vandenberg as Senior Vice President of Sales, Brand and Agency Partnerships

Seasoned Industry Veteran Brings Years of Integrated Advertising and Marketing Experience to New Role OpenSlate, the leading independent provider of video content ratings across the world’s largest digital platforms, announced that Stephanie Vandenberg has joined the company as Senior Vice President of Sales, Brand and Agency Partnerships. Vandenberg brings over two decades of media and ad tech experience to OpenSlate, where she will spearhead growth by driving new brand partnerships and client-retention initiatives while…

Tailored Brands Names Carolyn Pollock Chief Marketing Officer

Company Selects Starcom as Agency of Record Tailored Brands, Inc. announced the appointment of Carolyn Pollock as Chief Marketing Officer. She will report to Chief Customer Officer Carrie Ask and will oversee marketing for all of the Company’s retail brands, including Men’s Wearhouse, Jos. A. Bank, Moores Clothing for Men and K&G. Marketing Technology News: Zendesk Relate 2020: Come Join The Most CX-y Show on the Planet! Pollock is a proven marketing and management professional with a 20 year track record of…

Eight Tips for Building Trust With Your Customers

Trust is paramount in the customer-company relationship. However, not all businesses realize how easily it can be lost. From data breaches to privacy concerns to legal and independent investigations, there are many factors that can affect a customer’s trust in a company. In fact, Salesforce’s third State of the Connected Customer report revealed that 84% of customers say the experience a company provides is as important as its products or service. Furthermore, 73% of customers say a company’s trustworthiness matters more…