Banner Before Header

Interview with Bonnie Crater, President and CEO, Full Circle Insights

Bonnie Crater President and CEO, Full Circle Insights "It's very important to focus on acquiring the most complete and accurate marketing data you can. If the data is incomplete or inaccurate, neither the human nor the machine will draw the correct conclusion." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? As a 5-time VP of Marketing in Silicon Valley, I always wanted to measure my marketing programs and their impact on…

yellowHEAD Introduces New Technology to Combat Wasted Mobile Ad Spend

yellowHEAD Has Launched Alison, A Machine Learning Technology That Predicts How Mobile Advertising Campaigns Will Perform. yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), debuts its proprietary technology Alison, which uses machine learning to enable advertisers to predict revenue opportunities. Engineered by top university math professors in close cooperation with yellowHEAD’s campaign…

Bigtincan Unveils Bigtincan Hub, a Unified AI-Driven Sales Enablement Automation Platform, at SD Summit Europe

Bigtincan Extends Market Leadership by Unifying AI-based Sales, Marketing and Learning in New Sales Enablement Automation Platform Release  Bigtincan, the leader in mobile AI-powered sales enablement, has announced a major release of Bigtincan Hub, its Sales Enablement Automation Platform, empowering sales, marketing and service teams to work smarter and faster. With new AI-driven features, and automation that supports each phase of the sales and marketing lifecycle, Bigtincan Hub delivers a better customer experience,…

Demandbase Unveils Next-Gen ABM Platform with Cutting-Edge AI Features

Demandbase’s Latest Release is an Easy-to-Use Platform which is the First to Unify ABM Across the Entire Funnel Demandbase, the leader in Account-Based Marketing (ABM), has announced the launch of its next-generation ABM Platform, the only comprehensive, end-to-end solution for B2B marketers. This new technology makes it simpler to set up and manage account-based campaigns across the entire funnel by combining Targeting, Engagement and Conversion solutions in one fully integrated platform. Read Also: Demandbase Unveils…

Simply Measured Announces New Agency Partner Program and Updated Listening Solution for Faster Insights

Simply Measured’s Agency Partner Program Delivers The Product Solutions, Expertise, And Ecosystem Connections That Agencies Need To Win And Better Serve Clients Simply Measured, the full-funnel social analytics provider, has announced its global Agency Partner Program. The launch comes alongside a streamlined update to the company’s Listening product (release 2.0), which supports the new program. The Agency Partner Program delivers the product solutions, expertise, and ecosystem connections that agencies need to win…

ScribbleLive Announces Two New Members to its Board of Directors

Two New Additions Brings The Total To Eight Active Advisors On Its Current Board ScribbleLive announced two new appointments to its board of directors: Adam Howatson, Chief Marketing Officer (CMO) of OpenText; and Janis Lindenbergs, Senior Vice President (SVP) and Client Service Director at Cossette. "We're thrilled to bring Adam and Janis to our team. As experts in their respective fields, they bring tremendous value to our board of directors," said Vince Mifsud, CEO, ScribbleLive. "As ScribbleLive…

BrightWave Receives Top Client Satisfaction Score in 2017 Email Agency Buyer’s Guide, Ranked As Leader For Third Consecutive Year

Leading Email Agency Praised for Platform Expertise, Partnerships, Innovation and Robust Services For the third year in a row, BrightWave has been named a leader among email marketing agencies by The Relevancy Group in its 2017 Email Agency Buyer’s Guide. Using client input, a mock pitch assignment and over 400 independent data points, this annual guide scores email agencies according to client satisfaction, services expertise, overall value and more. This year, BrightWave received the highest marks in Customer Satisfaction…

DMEXCO 2017 Roundup for Marketers: Marc Pritchard, Data Science, AI and “The Art of Narrative Disruption”

A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and Conference (DMEXCO) exposed the shifting sands in the martech, adtech, AI sectors and the digital economy. With over 40,000 visitors and nearly 1200 exhibitors at the event, DMEXCO 2017 revealed the visible trends and the underlying forces that would redefine the way marketers and advertisers see…

Celebrus Points the Way to GDPR Compliance with New Product Release

Latest Update Delivers Host Of Crucial GDPR Compliance Enablers Celebrus has announced general availability of the latest release of its leading enterprise Customer Data Platform (CDP). Offering an accelerated journey for organisations challenged by the EU’s General Data Protection Regulation (GDPR), the new Celebrus GDPR-compliant CDP delivers timely features in key areas of the legislation which is due to come into force in May 2018. It supports an enterprise storing all of the consent data provided by visitors to its…

Interview with Michael Driscoll, CEO, Metamarkets

"When data gets big, it often gets difficult to make sense of – that’s true in every industry but especially in advertising and marketing." On Marketing Technology MTS: Tell us a little bit about your role at Metamarkets and how you got here? The origins of Metamarkets stem from my early days as a data scientist, entrepreneur, and academic. I began my career as a software developer working on the Human Genome Project, later founded an early custom apparel company called CustomInk.com, and left to pursue a Ph.D. in…

Four Questions Marketers Need to Ask When it Comes to Brand Safety and Video

Video is everywhere and is continuing to grow in popularity over the text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased the size of their screen to enhance how we view it. As any new form of media consumption grows, we as marketers must prepare in advance how we wish to represent our brands to the world. Brand safety has indeed been the major theme in 2017 for…

10 ABM Stats at Your Fingertips

The secret behind the growing popularity of Account-Based Marketing (ABM) is how confident and informed marketers feel while using it. While ABM remains the hottest MarTech topic for 2017, its importance has not grown overnight. While it may seem all geek to newbies, ABM offers very rewarding opportunities for marketers. According to the ABM evangelist, Sangram Vajre of Terminus, “If marketers adopt Account-Based Marketing practices, they will drive revenue in their businesses. I want to do everything I can to help make…

TechBytes with Jonathan Opdyke, President, Brand Solutions, Criteo

Jonathan Opdyke President, Brand Solutions, Criteo In May, Criteo launched the Criteo Direct Bidder, a header bidding technology that directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 15,000 clients globally. We spoke to Jonathan Opdyke, President, Brand Solutions, Criteo to understand how Criteo plans to tackle the challenges of marketing attribution.MTS: Tell us about your role in Criteo and the team you handle? Jonathan Opdyke: In 2004, I co-founded and ran HookLogic…

TechBytes with Niv Yemini, CTO, Bidalgo

Niv Yemini CTO, Bidalgo You can’t beat AI, but you can collaborate with it. Millions of apps are downloaded every day, but the hard fact is that most of these apps are abandoned or never used even once. A majority of users consider their apps as an integral part of their daily routine. Mobile app marketers rely on AI-based “UI miracles” to acquire new customers and retain existing ones. In 2017, AI is the most efficient way to gain a competitive advantage in mobile-app acquisition. Optimizing your mobile app can…

Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

TechBytes with Dr. Mark Grether, CEO, Sizmek

Dr. Mark Grether CEO, Sizmek Dmexco 2017 witnessed a confluence of digital professionals, marketing leaders, and data science experts from all over the world. The message at the event was clear:  Explore new opportunities within the realm of advertising and focus on transparency independently. Following Sizmeks’ recent acquisition of Rocket Fuel, the programmatic landscape now boasts of a formidable force that delivers a unified integrated, full-funnel solution for agencies and their brands. Sizmek customers can now…

Interview with Chaitanya Chandrasekar, Co-Founder and CEO at QuanticMind

"Customer experience has become mission-critical in marketing. The advertisers that succeed will be the ones that deliver the right message to the right customers over the right channel at the right time." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start an AdTech innovation company? I’ve been obsessed with data and the insights they provide for as long as I can remember. In particular, I love the the immediate gratification of being able to drive results &…

TechBytes with Rajit Joseph, VP Product, People.ai

Rajit Joseph VP Product, People.ai Marketing and sales teams continue to find themselves skirting through the challenges of leveraging automation technologies to their fullest potential. Often considered as the ‘Black box” of the business, sales conversations powered by Artificial Intelligence (AI) has a significant impact on the performance of sales teams. In May, predictive intelligence platform for sales, People.ai raised $7 Million Series A funding. We interviewed Rajit Joseph, VP Product, People.ai to dive deeper…

TechBytes with Wulfric Light-Wilkinson, CCO, Quill

Wulfric Light-Wilkinson CCO Quill Quill is a leader in Primary Content production, who with their latest round of investment have raised a total of £10 million. We covered how the investment will fuel development of its proprietary cloud technology platform and further expand its network of freelance content creators and to continue to roll out the Quill Quality Score, an industry standard benchmark for the ecommerce content quality. We caught up with Quill’s CCO, Wulfric Light-Wilkinson, to get his point of view on…

Interview with Steve Ellis, Founder and CEO, WHOSAY

"Video allows you to retain and monitor which of those customers interact with your content the deepest, and then over time you will be able to turn them into paying customers by retargeting the most engaged with offers and calls to action." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start an Influence Marketing technology innovation company?) I originally started WHOSAY 7 years ago as a way to create a marketplace for influential people and their content, all around…