Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round

Platform delivers deep account insights and AI-driven orchestration to help revenue teams drive pipeline growth  6sense, the leading Account Based Orchestration Platform, powered by AI, today announced $40 million in Series C funding from Insight Partners. This funding round represents another major milestone for 6sense following a breakout year in 2019 during which the company doubled its customer base with notable new customers including Thomson Reuters, Clari, PTC and Phenom People. This funding sets the stage for rapid…

Evergage Recognized in Gartner Market Guide for Account-Based Marketing Platforms

Evergage's Real-Time Personalization and Customer Data Platform Identifies, Engages and Better Converts Visitors from Target Accounts - Powering and Improving ABM Programs Evergage, The 1-to-1 Platform company, announced its inclusion as a Representative Vendor in Gartner's Market Guide for Account-Based Marketing Platforms (report available to Gartner subscribers). Gartner defines account-based marketing (ABM) as "a go-to-market strategy that builds on traditional B2B lead and relationship management practices. In…

New Study Shows Spending on Account-Based Marketing Continues to Surge

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and the ABM Leadership Alliance, of which ABM leader Demandbase is a founding member, released their latest research report,  'Moving to ABM Maturity: 2019 ABM Benchmark Study.' This third annual study found that ABM continues to generate greater business outcomes from top customers and prospects than other types of B2B…

Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement

New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing standard Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features…

Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action

Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor evaluations Engagio, the leader in B2B marketing engagement software, was named the No. 1 global winner on the Vendor Selection Matrix for Account-Based Marketing, SaaS and Software, released by Research In Action. Engagio ranked first on the matrix, among the Top 20 Global Vendors, primarily selected by the technology research company’s unique survey-based methodology for comparative…

Account-Based Marketing: Flipping the Funnel to Fuel Success

Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an approach to Marketing that’s turning the B2B world upside down. Account-based marketing (ABM) is a strategy that’s helping B2B companies boost revenue with a more targeted, Omnichannel approach. ABM concentrates Sales and Marketing resources on a clearly defined set of accounts and personalizes campaigns to help ensure messaging resonates with…

Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019

Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM suite of services at SaaStr Europa 2019, Europe's largest SaaS event bringing together more than 2,500 executives, founders, and VCs. The SaaS Buyer Intent-Data for ABM service is a robust suite of technology and consultancy services that enables SaaS organisations to identify, monitor and engage enterprise accounts that are actively in-market for your…

RainFocus Recognized as Account-Based Marketing Thought Leader

RainFocus, the leading event marketing platform, was recognized at the Sirius Decisions Summit as a thought leader among emerging companies for executing the Demand Unit Waterfall. The Demand Unit Waterfall is the cornerstone of modern B2B account-based marketing. RainFocus is one of the first companies to implement the DUW as a tool for propelling marketing and sales. "As a customer-driven company, the Demand Unit Waterfall gives us the framework and processes to maintain our focus on driving customer value while…

People.ai Launches Campaign360, the Industry’s Only AI-based Solution To Ensure Sales and Marketing Alignment, Lead Follow Up and…

People.ai, creators of the only Revenue Intelligence System powered by AI, announced Campaign360, a new solution that delivers insight into the efficacy of any marketing campaign. Campaign360 will help drive pipeline, ensure alignment and accountability of lead follow-up with sales teams, and automatically attribute all sales effort and opportunities to the originating marketing efforts. Marketers have always been faced with three key challenges in measuring the success of their marketing activities: Understanding…

Metadata.io Addresses the Messy Truth of Marketing Automation — Outlines Account-based Advertising Approach that Delivers on the…

Lean and Happy Teams, Empowered Digital Agencies, "A/B Testing Is Dead," and Predictable ROI Are Just a Few of the Joys of Moving from 'Automation' to 'Automatic' Metadata.io, a startup tackling the messy truth that marketing automation requires too much manual work, today introduces an automatic approach to Account-based Advertising through the use of AI-based technology.  Founded to help B2B marketers build sales pipelines to support growth, Metadata connects to marketing and CRM platforms and operates Facebook,…

Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns

Customers Able to Combine Individual and Account Level Data for Cross-Channel Campaigns Demandbase, the leader in account-based marketing (ABM), announced a new level of ABM integration with Marketo Engage to provide business-to-business (B2B) marketing and sales teams more flexibility to share accounts and audiences between platforms and solutions. For the first time, joint customers will be able to combine their first-party contact data from Marketo with deep intent-level data from Demandbase, linking known and…

atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing

atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up. In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and…

Account-Based Marketing (ABM) is Your Growth Opportunity in 2019

Account-Based Marketing (ABM) has been in the Sales Technology horizon for some time now. The dynamic nature of Sales Technology tools and its adoption among ABM practitioners provide ample scope for both Marketing and Sales to identify, nurture, and engage customers throughout the lifecycle, building personalized interactions based on powerful analytics on complex sales challenges. In this article, we tell you why to focus on powerful ABM strategy and leverage SalesTech to bring better collaboration and compelling sales…

FlipMyFunnel Unveils State of Account-Based Marketing (ABM) Report, in Partnership with Heinz Marketing

New Research Shows Continued Increase in ABN Adoption, Identifies New Challenges in Scaling Programs, and Shows Trend Toward Technology Consolidation Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces the release of a report on the state of ABM, conducted by FlipMyFunnel and Heinz Marketing. This recent research was initiated in order to better understand how ABM practitioners are using an account-based strategy in B2B businesses, the role technology plays in…

RollWorks Launches Identification Solution That Determines the Best Targets for Account-Based Sales and Marketing

Rollworks’ New Identification Solution Makes It Easier for B2B Marketing and Sales Teams to Strengthen Their Account-Based Programs RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful new addition to its account-based platform enables marketers to hone their ideal customer profile (ICP), create and prioritize a target account list, and identify key buyers and buying committees within target companies. “As more B2B companies invest in account-based programs, it’s…

Demandbase to Release Account-Based Marketing Book at 6th Annual ABM Innovation Summit

Book Offers a Definitive Guide on How to Develop and Execute a World-Class ABM Strategy Demandbase, the leader in Account-Based Marketing (ABM) announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innovation Summit. The book, titled Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, is published by Wiley and provides a practical guide on how to…

MRP and Oracle Marketing Cloud Work Together to Advance Account-Based Marketing

Integration Powers Target Account Precision Email Marketing MRP, a leading global provider of AI-powered customer acquisition software and services, announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs. The collaboration, which includes two forms of integration between MRP Prelytix and Oracle Eloqua, will enable MRP clients to trigger email marketing as a synchronized piece of their ABM strategy. Clients…

Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release

New Integrations Make It Even Easier for B2B Marketing Teams to Identify Ideal Accounts Based on Intent and Engagement; Expanded Orchestration Features Cement Terminus’ Position as the Most Advanced ABM Platform on the Market Terminus, the #1 rated account-based marketing (ABM) execution platform, announces new features and integrations that extend the ability of B2B marketers to unify their account intelligence and better orchestrate multi-channel engagement. The Terminus platform is purpose-built to empower marketing…

Account-Based Marketing vs. Inbound Approach: 7 Differences to Keep in Mind

Is there a middle way to deal with the two marketing approaches? Many marketers believe that the two approaches cannot coexist in a single company as it would be hard to implement them due to their various differences. On the other side, some believe that one does not exclude the other since each can benefit the company in its own way. The simplest mode to get an idea regarding the difference between inbound and account-based marketing is simply by comparing their sales funnels. Two opposite sales funnels. Despite…

5 Reasons Video is the Best Choice for Account-Based Marketing

“Show, don’t tell.” “Seeing is believing.” “A picture is worth a thousand words.” These aphorisms about the primacy of the visual may be trite but they’re true. Four-fifths of all the impressions on the senses come from the eye. Our brains have evolved to rely on our vision to filter out threats and identify opportunities.   This is why video advertising works so well. However, applying video to account-based marketing (ABM) includes a host of challenges. ABM is the practice of creating a personalized mini-campaign aimed…