New ABM Converter Solution from CaliberMind Turns Your Marketing Automation and CRM into an Account-Based Marketing Machine

CaliberMind Brings New ABM Solution to Market for Companies Looking for a Better Approach to Run Account-Based Marketing Alongside Their Demand Generation Programs at a Fraction of the Cost CaliberMind, the leading B2B marketing analytics and attribution solution, announced at the Flip My Funnel conference the public release of its patent pending new ABM Converter after being in beta for a few months with select customers. The new ABM Converter enables marketers to repurpose their existing CRM & Marketing Automation…

A 6-Step Plan to Ensuring Account-Based Marketing Success

It’s not so hard to imagine a future with near 100 percent adoption of Account-Based Marketing (ABM). According to a recent survey, nearly 60 percent of B2B organizations have already implemented ABM, and another 27 percent intend to start doing so this year. Where does that put you? If you’re like other organizations, you probably worry about the pitfalls and hurdles that stand in the way of implementing ABM—like not having a basic view of your target audience, not having the right data or not having the proper…

Lattice Engines Positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

Lattice's Advanced Suite of AI-Based ABM Solutions is Built to Drive 1-To-1 Experiences Across the Entire Buyer's Journey Lattice Engines, the leading AI-powered ABM solution, was named a strong performer in The Forrester New Wave: ABM Platforms, Q2 2018. According to the report, Lattice Engines uses its strengths in AI and data management for programmatic ABM engagement and was given a differentiated rating in the account and contact selection, insights and engagement orchestration criteria. Lattice has now been…

MRP Named A Leader Among Account-based Marketing Providers

Independent Research Firm Recognizes MRP Prelytix For its AI-powered Insights, Orchestration and Engagement MRP, the leading global provider of AI-powered customer acquisition software and services, was cited as a Leader in The Forrester New Wave: ABM Platforms, Q2 2018. The report evaluated providers in this emerging tech segment based on customer feedback and Forrester's assessment of the platforms. Forrester attributed the highest scores to those providers with the broadest capabilities. According to the report, MRP…

Demandbase Named a Leader in Account-Based Marketing Platforms

Report States Demandbase Leads the Pack with Robust Complementary Capabilities Demandbase, the pioneer in Account-Based Marketing (ABM), announced that independent research firm, Forrester, cited them as a leader in The Forrester New Wave™: ABM Platforms, Q2 2018 report. In this evaluation, Demandbase received the top score in the current offering category and among the highest score in the strategy category. Demandbase's differentiated ratings were for the account selection, insights, personalization, programmatic…

DataFox Launches Inbound IQ, a Solution for Marketing Teams to Bridge the Gap between Leads and Account-Based Strategies

New Solution Aligns Go-To-Market Efforts to Focus on Prospects With the Highest Likelihood of Becoming Long-Term, High-Value Customers DataFox, the company intelligence provider, announced the launch of Inbound IQ, a solution for strategic marketing teams to bridge the gap between leads and account-based strategies, enabling synchronized sales and marketing engagement. As account-based strategies grow in prominence, B2B sales and marketing teams are tasked with balancing lead-based inbound flow with account-based…

EverString and Terminus Integrate to Help Sales and Marketing Teams Easily Execute Account-Based Marketing Programs

EverString, the leading marketing and sales intelligence software company, and Terminus, the leader of the account-based marketing movement, announced a fully functional integration of their platforms. The integration allows B2B marketers to identify and segment target accounts within EverString and then engage those accounts by adding them to an account-based advertising campaign on the Terminus ABM platform. Marketers can measure account engagement using Terminus' account-based web analytics. The…

Lattice Engines Launches the First Customer Data Platform for Account-Based Marketing

Lattice Atlas Uses AI To Scale ABM Across All Accounts Using Both First And Third Party Data Lattice Engines, the leading provider of AI-enabled ABM solutions, has launched its next-generation platform called Lattice Atlas. The platform helps customers connect their data across all internal and external sources, create a single view of the customer journey, and centralize audience creation and measurement across all channels. Marketing organizations struggle to scale their Account-Based Marketing (ABM)…

Azalead Announces First GDPR-Compliant Account-Based Marketing Platform for Global Manufacturers

March 22nd Webinar Explains How to Address GDPR Risk with IP Based B2B Marketing Technology Azalead, the ABM platform for Global Manufacturers, has addressed the imminent new data privacy regulations that go into effect in May 2018. The General Data Protection Regulation (GDPR) is a newly enacted policy by which the European Union (EU) will strengthen and unify data protection for all individuals within the EU. It covers any company doing business in the EU or with an EU citizen. Fines for companies failing to meet GDPR…

MRP To Showcase The Convergence Of Predictive Analytics And Account-Based Marketing At 2018 B2B Marketing Exchange

Executives And Featured Panelists Will Discuss Tactics for Modern Marketers MRP, a global predictive intelligence and customer acquisition company, will moderate a panel of industry experts and thought leaders discussing how predictive analytics can drive highly targeted, personalized account-based marketing programs to the total addressable market at the 2018 B2B Marketing Exchange on February 21 in Scottsdale, Ariz. Also Read: How to Develop and Offer Products That Delight Customers "MRP is…

Terminus Joins the LinkedIn Marketing Partner Program with Launch of Account-Based Marketing Integration

With Unified Solution, B2B Marketers Can Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus and LinkedIn Terminus, the leader of the account-based marketing (ABM) movement, was announced as the newest addition to the LinkedIn Marketing Partner Program in the Ad Tech category. Terminus’ integration with the LinkedIn Marketing Solutions API represents a significant advancement in the orchestration, automation, and measurement of advertising tactics, simplifying the execution of multichannel ABM…

Account-Based Marketing Leader Terminus Acquires BrightFunnel

Terminus Adds Marketing Analytics and Multi-Touch Attribution to Build Modern B2B Platform for Executing and Measuring Go-to-Market Initiatives Terminus, the leader of the account-based marketing (ABM) movement, announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. The acquisition accelerates Terminus’ vision of building a platform that unifies B2B go-to-market teams as they create, measure, and operationalize account engagement in support of efficient growth and exceptional…

Terminus Account-Based Marketing Names Cathy Chandler as Chief Financial Officer

Chandler Previously Served As CFO At Clearleap During Its Acquisition And Transformation Into IBM Cloud Video Terminus, the leader of the account-based marketing (ABM) movement, announced Cathy Chandler has joined the executive leadership team as Chief Financial Officer. Before joining Terminus, Chandler previously served as CFO at Clearleap during its acquisition and transformation into IBM Cloud Video. “With its focus on helping customers transition to account-based marketing, Terminus is solving a problem—efficient…

Informa Engage Launches Suite of Account-Based Marketing Capabilities

Combines Global First-Party Database of 30+ Million Business Users with Vertical Content Informa Engage, the global leader in marketing services, launched a suite of Account-Based Marketing (ABM) capabilities. With a global database of 30+ million professional business decision makers and 1,000+ data segments from its first-party database, Informa Engage uses behavioral data at each stage of the buying journey to understand its user's needs and provide marketers with targeted prospects. "Our ABM…

Terminus Account-Based Marketing Builds Momentum with 170% Revenue Growth

Terminus Is Ranked #1 Best Place To Work In Atlanta And Continues Best-In-Class Revenue Growth As Its Team Grows To More Than 115 "Terminators" Terminus scooped $10.3 million in a Series B funding round in May. The leader of the account-based marketing (ABM) movement which has transformed B2B marketing has now announced that it has achieved best-in-class growth for an early stage software-as-a-service (SaaS) company. Terminus has seen 170% growth in the past 12 months and continues to solidify its position as the leader…

Demandbase Unveils “Real-Time Intent” to Transform B2B and Account-Based Marketing

Demandbase New Artificial Intelligence-Based Technology Gives B2b Companies A Head Start On The Buying Cycle More than 70% of B2B buyers start their research with a generic search. For ABM success, it is critical for companies to identify, reach and engage the key decision makers as early as possible in the buyer’s journey. Leveraging Artificial Intelligence and Machine Learning (AI/ML) can prove to be very handy for B2B marketers seeking a head start. To help such marketers, Demandbase, the pioneer in Account-Based…

MarTech Primer: How to do Account-Based Marketing in 2017

The Rise and Rise of Account Based Marketing What kale was to the food industry in 2012, ABM or account-based marketing is to the world of marketing in 2017. Much like how kale has been around for centuries before becoming every celebrity, A-lister, and the Instagram populace’s food-to-swear-by, the now-talked-about ABM too has been around for a while, albeit on a structurally different plate and without being explicitly termed as ABM. Corporate giants have been using account centric strategies for a while now, but of…

Alation Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Tracy Eiler to lead and scale the company’s marketing engine to drive continued growth in 2021 Alation Inc., the leader in enterprise data intelligence solutions, announced the appointment of Tracy Eiler as Chief Marketing Officer (CMO). Eiler is responsible for driving Alation’s marketing strategy to scale the company and help customers in their quest to become data-driven enterprises and foster data culture. Eiler has more than 25 years of experience building and scaling high-performance B2B technology marketing teams.…

Understanding AI-based Sales Forecasting and How it Helps Businesses

Sales Forecasting entails sales managers using historical data to map out future trends, potential mishaps, and the overall journey of the product/service. It creates a way to support decision analysis, estimate expenditure, and budget plans. However, many companies fail when it comes to sales forecasting with a percentage as high as eighty. The pain points come in the form of primary causes — poor sales execution, flawed forecast roll-up processes, and lack of accountability. The solution to these problems comes in the form…

Mintegral Passes User Privacy Security Assessment Performed by Internationally Recognized Accounting Firm

Mintegral, a mobile advertising platform, has announced that its SDK products have completed a user privacy security assessment performed by an internationally recognized accounting firm. The audit report showed that Mintegral has established a complete system to maintain the security of users' personal information and other sensitive information during the collection and transmission process. Marketing Technology News: Allbound Named a Leader in G2Crowd Grid Report for Partner Relationship Management The…