Jabmo Recognized as Best Suited for Vertical-Specific Account-Based Marketing

Account Based MarketingCustomer Experience Management

By MTS Staff Writer On Mar 31, 2022

An evaluation of the 10 most significant account-based marketing (ABM) platforms recognized Jabmo’s comprehensive integrated solution focused on the manufacturing, life sciences and healthcare verticals

Jabmo, a leading provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has been recognized for its industry-specific focus in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. Compiled to help B2B marketers choose the best partner for their ABM needs, the report recognizes Jabmo as an integrated, comprehensive solution best suited for vertical-specific ABM.

According to the Forrester report, “Jabmo has built out both its data and its platform to support organizations within these categories [manufacturing, live sciences, and healthcare].” One Jabmo customer interviewed by Forrester analysts stated, “They understand our vertical and industries better than any other providers out there.” To complete its assessment, Forrester analysts identified and evaluated the 10 most significant ABM platforms in the market. Forrester found that Jabmo “Offers an integrated, comprehensive ABM and marketing automation solution. Jabmo has extended its all-in-one platform with engagement capabilities including chat and additional personalization options.” The report also stated that “Customers praised Jabmo’s full-service capabilities within focused verticals for account prioritization, buying signals (intent), and display advertising…”

Marketing Technology News: EngageSmart Appoints Kevin O’Brien as President, Enterprise Solutions

While most providers in the ABM platform market are concentrated on technology clients, Jabmo remains highly focused on meeting the unique needs of marketers in the manufacturing, life sciences, healthcare, and business services verticals. Today, some of the world’s largest companies in these spaces leverage Jabmo’s omnichannel ABM platform, international reach, and managed services to achieve their marketing and business outcome goals.

Nick Heys, Founder and CEO of Jabmo, explained, “ABM use cases are very different in our target verticals than in the tech space. Tech companies grow by winning net new accounts, but global manufacturing, healthcare and life sciences organizations grow by selling more to the 20% of key accounts that generate 80% of their revenues. They are the most profitable when marketing efforts zero in on expanding relationships with top accounts. This could be through new product or service launches, or regional and international expansion. Jabmo has the proven technology and expertise to help marketers go deep on their top accounts, eliminate marketing wastage, and drive key account growth.”

“We believe Forrester’s evaluation solidifies our position as the ABM vendor of choice for our target verticals,” continued Heys. “Over the years, we’ve cultivated a deep understanding of the unique challenges marketers face in these industries and offer so much more than a technology platform. We provide the technology, data, media, services and the know-how to help our clients become leaders in the new world of data-driven B2B marketing and selling.”